Facebook Inc. (NASDAQ:FB) is one of the most popular social-media platforms. Therefore, it is no secret that the company has been working on increasing its connectivity between businesses and consumers. However, some of the ad’s it uses to target consumers, have been upsetting many. This is why the company will be rolling out a test ad-blocker.
This new test ad-blocker feature will enable consumers, to select, and filter adverts, which they find upsets them. This is in addition, to the already prominent ad filtering features that are offered on the social media platform.
However, Facebook is taking this serious, in order to create better synergies with its advertising, the social giant has also announced the intention to improve its user interface for the ad selection and filtering, to make it easier to use.
More about the Facebook Ad-Blocker test
Although there is an abundant list of advertisement genres that is issued on Facebook, for the duration of the test, the blocking will only entitle users to block adverts from alcohol brand marketers, or promotional content, which relates to parenting.
VP of core ads at Facebook, Mark Rabkin, stated, “Those are two of the most common topics. For families who experience the loss of a child, to continue to see ads about parenting and new baby stuff, that can be really upsetting.”
Furthermore, Facebook users will be able to set their preferences of advertisements that the see, on a broad topic range. For example, if one is interested in seeing ads in regards to traveling, it can be filtered using the Facebook preference feature.
How long will the test be around on Facebook
As with all tests done on social platforms, at first, the test will only be diverse to a small range of users. If the company is happy with the results from the test, the social giant will then roll out the feature on a more global scale.
It is important to note, that Facebook’s ads in the first place, not only involved a lot of effort on behalf of the behemoth but also upset many users. The reason behind this is the company had to essentially write code capable of overwriting and bypassing various ad-blockers that users implement to prevent adverts popping up.
Facebook stock closed at $119.87, after witnessing a drop of $0.70 or 0.58%.