Ford Motor Company (NYSE:F), Mattel, Inc. (NASDAQ:MAT) Fisher-Price Power Wheels Unveil Ford Mustang For Kids

Ford Motor Company (NYSE:F) and Mattel, Inc. (NASDAQ:MAT) Fisher-Price Power Wheels have recently introduced Power Wheels Smart Drive Ford Mustang, a Ford Mustang for kids that clearly understands the importance of safety as it boasts with traction control and other safety features.

Ford Mustang for Kids

The Power Wheels Smart Drive Ford Mustang is based on the 2016 Ford Mustang. However, it is said to have more safety features than any other Ford Mustang with its superior powertrain, Smart Drive— which is widely expected to be integrated into other Power Wheels models in the future.

The battery-operated Ford Mustang for kids comes with traction control that monitors wheel slip and adjusts motor speeds, enabling it to safely travel even on bumpy roads or slippery grass. There is also a stability control that turns off the motors at unsafe angles, preventing rollovers.

The Power Wheels Smart Drive Ford Mustang also features a LED touchscreen display that enables the kids to modify speed and check battery level. It can run up to 8 km/h or 5 mph. What is more interesting is that the Power Wheels Smart Drive Ford Mustang is built with the sound effects of a typical V8 engine, giving the kids a more enjoyable, close to real-life experience. As if all these things are not enough, the mini Ford Mustang is also made with an auxiliary connectivity.

“For the Smart Drive Mustang, we wanted to amp up the realistic driving experience to make the feeling of getting behind the wheel even more thrilling for kids,” noted Gary Collins, Power Wheels Senior Manager of Design.


The availability of the Power Wheels Smart Drive Ford Mustang is just in time for the holiday season, making it an ideal present for kids.

The Ford Mustang for kids, which will be available in either blue or pink, will commercially roll out in the US next month for $359.99.

On Monday, Ford Motor has closed at $11.92, down by 1%. On the other hand, Mattel has closed at $31.49, also down by 2.81%.

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