Media stories about Reynolds American (NYSE:RAI) have trended somewhat positive on Sunday, Accern Sentiment reports. Accern ranks the sentiment of media coverage by analyzing more than twenty million news and blog sources in real time. Accern ranks coverage of companies on a scale of negative one to one, with scores closest to one being the most favorable. Reynolds American earned a coverage optimism score of 0.20 on Accern’s scale. Accern also gave news articles about the company an impact score of 45.9365370259154 out of 100, meaning that recent media coverage is somewhat unlikely to have an impact on the stock’s share price in the near future.
Separately, Jefferies Group LLC set a $60.00 price target on shares of Reynolds American and gave the stock a “hold” rating in a research report on Friday, August 25th. Eight investment analysts have rated the stock with a hold rating and one has given a strong buy rating to the company’s stock. Reynolds American currently has a consensus rating of “Hold” and a consensus price target of $63.43.
The company has a quick ratio of 0.60, a current ratio of 0.87 and a debt-to-equity ratio of 0.58. Reynolds American has a 12-month low of $43.38 and a 12-month high of $67.81.
Reynolds American Company Profile
Reynolds American Inc (RAI) is a holding company. The Company’s segments include RJR Tobacco, which consists of the primary operations of its subsidiary, R. J. Reynolds Tobacco Company; Santa Fe, which consists of the primary operations of its subsidiary, Santa Fe Natural Tobacco Company, Inc, and American Snuff, which consists of the primary operations of its subsidiary, American Snuff Company, LLC.
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