Head to Head Comparison: ADT (ADT) and Digital Ally (DGLY)

ADT (NYSE: ADT) and Digital Ally (NASDAQ:DGLY) are both technology companies, but which is the superior business? We will compare the two companies based on the strength of their dividends, valuation, institutional ownership, analyst recommendations, earnings, risk and profitability.

Valuation & Earnings

This table compares ADT and Digital Ally’s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
ADT N/A N/A N/A ($0.50) -25.72
Digital Ally $16.58 million 0.93 -$12.71 million ($2.13) -1.03

ADT has higher earnings, but lower revenue than Digital Ally. ADT is trading at a lower price-to-earnings ratio than Digital Ally, indicating that it is currently the more affordable of the two stocks.

Analyst Recommendations

This is a breakdown of current ratings and recommmendations for ADT and Digital Ally, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ADT 0 0 0 0 N/A
Digital Ally 0 0 2 0 3.00

Digital Ally has a consensus price target of $6.00, suggesting a potential upside of 172.73%. Given Digital Ally’s higher possible upside, analysts clearly believe Digital Ally is more favorable than ADT.


This table compares ADT and Digital Ally’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Digital Ally -80.08% -195.04% -64.01%

Insider & Institutional Ownership

3.9% of Digital Ally shares are held by institutional investors. 1.2% of ADT shares are held by insiders. Comparatively, 19.0% of Digital Ally shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.


Digital Ally beats ADT on 6 of the 10 factors compared between the two stocks.

ADT Company Profile

The ADT Corporation (ADT) is a provider of electronic security, interactive home and business automation, and monitoring services for residences and small businesses in the United States and Canada. The Company’s products and services include home and business solutions, and home health services. The Company’s brands include ADT, ADT Pulse and Companion Service. On August 2, 2013, the Company acquired Devcon Security Holdings, Inc. In November 2013, Kastle Systems International announced that it had acquired Mutual Central Alarm Services and Stat-Land Security Systems from ADT Corporation. In July 2014, ADT Corp acquired Reliance Protectron Inc, from Reliance Comfort Limited Partnership, a portfolio company of investment funds managed by Alinda Capital Partners.

Digital Ally Company Profile

Digital Ally, Inc. produces digital video imaging and storage products for use in law enforcement, security and commercial applications. The Company’s products include in-car digital video/audio recorder contained in a rear-view mirror for use in law enforcement and commercial fleets; a system that provides its law enforcement customers with audio/video surveillance from multiple vantage points and hands-free automatic activation of body-worn cameras and in-car video systems; a weather-resistant mobile digital video recording system for use on motorcycles, all-terrain vehicles (ATVs) and boats; a miniature digital video system designed to be worn on an individual’s body, and a hand-held laser speed detection device that it offers primarily to law enforcement agencies. The Company sells its products to law enforcement agencies and other security organizations, consumer and commercial fleet operators through direct sales domestically and third-party distributors internationally.

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