Analyzing Hurco Companies (HURC) and Image Sensing Systems (ISNS)

Hurco Companies (NASDAQ: HURC) and Image Sensing Systems (NASDAQ:ISNS) are both small-cap industrial products companies, but which is the better business? We will compare the two companies based on the strength of their analyst recommendations, institutional ownership, valuation, earnings, risk, dividends and profitability.


This table compares Hurco Companies and Image Sensing Systems’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Hurco Companies 6.20% 7.76% 5.65%
Image Sensing Systems 5.43% 13.40% 10.04%

Earnings & Valuation

This table compares Hurco Companies and Image Sensing Systems’ revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Hurco Companies $243.67 million 1.16 $15.11 million $2.25 18.71
Image Sensing Systems $14.14 million 1.08 $680,000.00 $0.13 22.69

Hurco Companies has higher revenue and earnings than Image Sensing Systems. Hurco Companies is trading at a lower price-to-earnings ratio than Image Sensing Systems, indicating that it is currently the more affordable of the two stocks.

Volatility and Risk

Hurco Companies has a beta of 0.33, indicating that its share price is 67% less volatile than the S&P 500. Comparatively, Image Sensing Systems has a beta of 0.56, indicating that its share price is 44% less volatile than the S&P 500.

Analyst Ratings

This is a breakdown of recent ratings and target prices for Hurco Companies and Image Sensing Systems, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Hurco Companies 0 0 0 0 N/A
Image Sensing Systems 0 0 0 0 N/A

Institutional & Insider Ownership

76.8% of Hurco Companies shares are owned by institutional investors. Comparatively, 14.0% of Image Sensing Systems shares are owned by institutional investors. 8.3% of Hurco Companies shares are owned by insiders. Comparatively, 5.0% of Image Sensing Systems shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.


Hurco Companies pays an annual dividend of $0.40 per share and has a dividend yield of 1.0%. Image Sensing Systems does not pay a dividend. Hurco Companies pays out 17.8% of its earnings in the form of a dividend.


Hurco Companies beats Image Sensing Systems on 8 of the 13 factors compared between the two stocks.

About Hurco Companies

Hurco Companies, Inc. is an industrial technology company. The Company designs, manufactures and sells computerized (Computer Numeric Control (CNC)) machine tools, consisting primarily of vertical machining centers (mills) and turning centers (lathes), to companies in the metal cutting industry. It operates in the industrial automation equipment segment. It provides software options, control upgrades, accessories and replacement parts for its products, as well as customer service and training support, and applications support. Its computerized machine tools are equipped with an integrated interactive computer control system that features its WinMax software. Its control systems are available in versions, including the Series 8200-B for tool room products and the Series 9000 offered on its vertical machining centers and bridge mills. Its Takumi machine tools models include drill and tap machines and three-axis vertical machining centers with linear guides.

About Image Sensing Systems

Image Sensing Systems, Inc. is a provider of software-based products and solutions for the intelligent transportation systems (ITS) industry. The Company develops and markets video and radar processing products for use in traffic, security, police and parking applications, such as intersection control, highway, bridge and tunnel traffic management, venue security, entry control and traffic data collection. The Company operates through two segments: Intersection and Highway. Video products are sold in the Intersection segment. Radar products are sold in the Highway segment. The Company’s family of products, which it markets as Autoscope video or video products (Autoscope) and RTMS radar or radar products (RTMS), provides end users with the tools that manage traffic flow and support driver safety. Its technology analyzes signals from sensors and transmits the information to management systems and controllers or directly to users.

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