Cardlytics (NASDAQ: CDLX) and Weibo (NASDAQ:WB) are both business services companies, but which is the better stock? We will contrast the two companies based on the strength of their valuation, analyst recommendations, profitability, dividends, institutional ownership, risk and earnings.
This table compares Cardlytics and Weibo’s net margins, return on equity and return on assets.
|Net Margins||Return on Equity||Return on Assets|
This is a summary of current ratings and recommmendations for Cardlytics and Weibo, as reported by MarketBeat.
|Sell Ratings||Hold Ratings||Buy Ratings||Strong Buy Ratings||Rating Score|
Cardlytics presently has a consensus target price of $22.40, suggesting a potential upside of 56.86%. Weibo has a consensus target price of $127.89, suggesting a potential upside of 11.00%. Given Cardlytics’ higher probable upside, equities research analysts plainly believe Cardlytics is more favorable than Weibo.
Valuation and Earnings
This table compares Cardlytics and Weibo’s gross revenue, earnings per share (EPS) and valuation.
|Gross Revenue||Price/Sales Ratio||Net Income||Earnings Per Share||Price/Earnings Ratio|
|Cardlytics||$130.37 million||2.19||-$19.64 million||($8.02)||-1.78|
|$1.15 billion||22.16||$352.59 million||$1.56||73.86|
Weibo has higher revenue and earnings than Cardlytics. Cardlytics is trading at a lower price-to-earnings ratio than Weibo, indicating that it is currently the more affordable of the two stocks.
Institutional & Insider Ownership
22.4% of Weibo shares are owned by institutional investors. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.
Weibo beats Cardlytics on 10 of the 11 factors compared between the two stocks.
Cardlytics Company Profile
Cardlytics, Inc. operates a purchase intelligence platform in the United States and the United Kingdom. It operates in two segments, Cardlytics Direct and Other Platform Solutions. The company's platform is the Cardlytics Direct solution, a proprietary native bank advertising channel that enables marketers to reach consumers through their trusted and frequently visited online and mobile banking channels. It also provides solutions that enable marketers and marketing service providers to leverage the power of purchase intelligence outside the banking channel. The company was founded in 2008 and is headquartered in Atlanta, Georgia.
Weibo Company Profile
Weibo Corporation is a social media platform for people to create, distribute and discover Chinese-language content. The Company provides ways for people and organizations to publicly express themselves in real time, interact with others on a global platform and stay connected with the world. It operates in two segments: advertising and marketing services and other services. It offers self-expression products that enable its users to express themselves on its platform; social products to promote social interaction between users on its platform; discovery products to help users discover content on its platform, and notifications to notify users on Weibo account activities through short message service (SMS) or push notification on their device. It offers advertising and marketing solutions to enable its customers to promote their brands and conduct marketing activities. It offers its platform partners with tools and application programming interfaces (APIs).
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