The Rubicon Project (RUBI) Earning Somewhat Positive Press Coverage, Analysis Shows

Media coverage about The Rubicon Project (NYSE:RUBI) has been trending somewhat positive this week, according to Accern. Accern rates the sentiment of news coverage by analyzing more than 20 million news and blog sources. Accern ranks coverage of publicly-traded companies on a scale of negative one to positive one, with scores nearest to one being the most favorable. The Rubicon Project earned a coverage optimism score of 0.08 on Accern’s scale. Accern also gave news coverage about the software maker an impact score of 47.1646100389258 out of 100, meaning that recent news coverage is somewhat unlikely to have an impact on the company’s share price in the near term.

Here are some of the news articles that may have impacted Accern’s analysis:

Shares of The Rubicon Project traded up $0.02, hitting $3.59, during mid-day trading on Friday, MarketBeat reports. 429,076 shares of the stock traded hands, compared to its average volume of 595,649. The Rubicon Project has a twelve month low of $1.48 and a twelve month high of $4.18. The stock has a market cap of $181.18 million, a PE ratio of -3.23 and a beta of 1.13.

The Rubicon Project (NYSE:RUBI) last issued its quarterly earnings results on Wednesday, August 1st. The software maker reported ($0.27) earnings per share (EPS) for the quarter, beating the consensus estimate of ($0.33) by $0.06. The Rubicon Project had a negative return on equity of 42.04% and a negative net margin of 144.16%. The company had revenue of $28.65 million for the quarter, compared to analysts’ expectations of $27.86 million. sell-side analysts predict that The Rubicon Project will post -1.21 EPS for the current year.

Several brokerages have recently issued reports on RUBI. ValuEngine upgraded The Rubicon Project from a “strong sell” rating to a “sell” rating in a research report on Wednesday, May 2nd. SunTrust Banks reiterated a “buy” rating and set a $4.00 price target on shares of The Rubicon Project in a research report on Thursday, August 2nd. Finally, Zacks Investment Research cut The Rubicon Project from a “hold” rating to a “sell” rating in a research report on Saturday, August 4th. One research analyst has rated the stock with a sell rating, four have given a hold rating and two have assigned a buy rating to the stock. The Rubicon Project presently has an average rating of “Hold” and an average price target of $3.33.

In related news, insider Michael G. Barrett bought 100,000 shares of the firm’s stock in a transaction that occurred on Tuesday, August 7th. The shares were acquired at an average cost of $3.42 per share, for a total transaction of $342,000.00. The transaction was disclosed in a legal filing with the SEC, which can be accessed through this hyperlink. 13.80% of the stock is currently owned by company insiders.

The Rubicon Project Company Profile

The Rubicon Project, Inc provides technology solutions to automate the purchase and sale of digital advertising inventory for buyers and sellers in the United States and internationally. It offers applications and services for digital advertising inventory sellers, including Websites, mobile applications, and other digital media properties, to sell their advertising inventory; applications and services for buyers, such as advertisers, agencies, agency trading desks, and demand side platforms, to buy advertising inventory; and a marketplace over which such transactions are executed.

Further Reading: Outstanding Shares and The Effect on Share Price

Insider Buying and Selling by Quarter for The Rubicon Project (NYSE:RUBI)

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