THOMAS COOK Grp/ADR (OTCMKTS:TCKGY) and OUTOKUMPU OYJ/ADR (OTCMKTS:OUTKY) are both consumer discretionary companies, but which is the superior investment? We will contrast the two companies based on the strength of their earnings, dividends, profitability, institutional ownership, analyst recommendations, risk and valuation.


THOMAS COOK Grp/ADR pays an annual dividend of $0.01 per share and has a dividend yield of 0.6%. OUTOKUMPU OYJ/ADR pays an annual dividend of $0.13 per share and has a dividend yield of 4.7%. THOMAS COOK Grp/ADR pays out 4.2% of its earnings in the form of a dividend. OUTOKUMPU OYJ/ADR pays out 12.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Earnings & Valuation

This table compares THOMAS COOK Grp/ADR and OUTOKUMPU OYJ/ADR’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
THOMAS COOK Grp/ADR $11.42 billion 0.11 $16.47 million $0.24 6.96
OUTOKUMPU OYJ/ADR $7.19 billion 0.32 $443.07 million $1.02 2.70

OUTOKUMPU OYJ/ADR has lower revenue, but higher earnings than THOMAS COOK Grp/ADR. OUTOKUMPU OYJ/ADR is trading at a lower price-to-earnings ratio than THOMAS COOK Grp/ADR, indicating that it is currently the more affordable of the two stocks.

Analyst Recommendations

This is a breakdown of current ratings and price targets for THOMAS COOK Grp/ADR and OUTOKUMPU OYJ/ADR, as provided by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
THOMAS COOK Grp/ADR 1 1 4 0 2.50
OUTOKUMPU OYJ/ADR 0 1 0 0 2.00


This table compares THOMAS COOK Grp/ADR and OUTOKUMPU OYJ/ADR’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
OUTOKUMPU OYJ/ADR 2.69% 6.60% 2.93%

Risk & Volatility

THOMAS COOK Grp/ADR has a beta of -0.03, suggesting that its stock price is 103% less volatile than the S&P 500. Comparatively, OUTOKUMPU OYJ/ADR has a beta of -0.21, suggesting that its stock price is 121% less volatile than the S&P 500.


OUTOKUMPU OYJ/ADR beats THOMAS COOK Grp/ADR on 7 of the 13 factors compared between the two stocks.


Thomas Cook Group plc provides leisure travel services in the United Kingdom, Continental Europe, Northern Europe, and Germany. The company operates through Group Tour Operator and Group Airline segments. It owns, manages, or franchises 190 own-brand hotels in 16 countries under the Casa Cook, Sunwing, Sunprime, Sunconnect, Sentido, Smartline, and Aldiana brands, as well as partner hotels. The company also operates an airline fleet of 93 aircrafts; and Academy of Excellence, which offers professional training and consulting packages, including mystery checks and quality audits, online reputation services, quality initiative, and individual training, and coaching and consulting packages for partner hotels. In addition, it provides ancillary products, including extra luggage, seat reservations, in-resort transfers, and room upgrades; tour operations and associated services; and scheduled and charter, and related services. The company offers its products through its Website and retail stores, as well as third party retail channels. Thomas Cook Group plc was founded in 1841 and is based in London, the United Kingdom.


Outokumpu Oyj produces and sells various stainless steel products in Finland, Germany, Sweden, the United Kingdom, other European countries, Asia and Oceania, and internationally. The company provides stainless steel bars, coils and sheets, steel precision strips, rebars, and wire rods; and semi-finished products, such as cast billets and blooms, cast slabs, stainless steel ingots, and rolled and forged billets, as well as pipes. Its products are used in various applications, including architecture, building, and infrastructure; automotive and transportation; catering, food, and beverage; home appliances; and energy and heavy industries. The company is headquartered in Helsinki, Finland.

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