Head to Head Contrast: Sito Mobile (NASDAQ:SITO) & ExlService (NASDAQ:EXLS)

Sito Mobile (NASDAQ:SITO) and ExlService (NASDAQ:EXLS) are both computer and technology companies, but which is the superior stock? We will contrast the two companies based on the strength of their valuation, profitability, risk, earnings, institutional ownership, analyst recommendations and dividends.

Profitability

This table compares Sito Mobile and ExlService’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Sito Mobile -45.55% -129.76% -72.94%
ExlService 5.27% 13.63% 8.05%

Analyst Recommendations

This is a summary of recent ratings and target prices for Sito Mobile and ExlService, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sito Mobile 0 1 2 0 2.67
ExlService 0 3 2 0 2.40

Sito Mobile presently has a consensus price target of $6.00, indicating a potential upside of 689.47%. ExlService has a consensus price target of $66.50, indicating a potential upside of 1.17%. Given Sito Mobile’s stronger consensus rating and higher possible upside, analysts clearly believe Sito Mobile is more favorable than ExlService.

Valuation & Earnings

This table compares Sito Mobile and ExlService’s gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Sito Mobile $39.75 million 0.49 -$17.07 million ($0.68) -1.12
ExlService $883.11 million 2.56 $56.73 million $2.31 28.45

ExlService has higher revenue and earnings than Sito Mobile. Sito Mobile is trading at a lower price-to-earnings ratio than ExlService, indicating that it is currently the more affordable of the two stocks.

Insider & Institutional Ownership

12.1% of Sito Mobile shares are held by institutional investors. Comparatively, 92.1% of ExlService shares are held by institutional investors. 3.2% of Sito Mobile shares are held by insiders. Comparatively, 3.6% of ExlService shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Volatility and Risk

Sito Mobile has a beta of 0.98, indicating that its share price is 2% less volatile than the S&P 500. Comparatively, ExlService has a beta of 1.08, indicating that its share price is 8% more volatile than the S&P 500.

Summary

ExlService beats Sito Mobile on 11 of the 13 factors compared between the two stocks.

Sito Mobile Company Profile

SITO Mobile, Ltd. provides advertisement delivery, measurement and attribution, and consumer insights using its proprietary location-based marketing intelligence platform in the United States and Canada. It offers Ad Placement, which delivers advertisements on behalf of its customers to audiences of existing and prospective consumers in a privacy compliant manner; and advertisements across television, desktop, social media, and digital out of home platforms. The company also provides measurement and attribution products, including Real-time Verified Walk-In, a platform built in-house working in tandem with a data management platform and demand side platform; Location, Audience and Behavior Sciences reports that provide an analysis of a customer's audience, breaking down location, and purchase and demographic data against various control groups for selected targeted audiences in real time; and Purchase Science Reports, which offer transaction data to make marketing campaigns relevant and measurable. In addition, it offers Insights products, such as Consumer Behavior and Location Sciences, which explores the consumer journey and presents strategic knowledge assets and actionable insights for executives and strategic decision makers looking to understand and influence consumer behaviors. The company provides its services to brands, advertising agencies, out-of-home advertisers, media companies, and non-media companies through salesforce and account management teams. The company was formerly known as Single Touch Systems, Inc. and changed its name to SITO Mobile, Ltd. in September 2014. SITO Mobile, Ltd. was incorporated in 2000 and is based in Jersey City, New Jersey.

ExlService Company Profile

ExlService Holdings, Inc. provides operations management and analytics services in the United States, the United Kingdom, and internationally. The company offers business process management (BPM) services to the insurance industry in the areas of claims processing, subrogation, premium and benefit administration, agency management, account reconciliation, policy research, underwriting support, new business processing, policy servicing, premium audit, surveys, billing and collection, commercial and residential survey, and customer services. It also provides BPM services related to the care management, utilization management, multi-chronic case management, disease management, dual eligible special needs plans, payment integrity, revenue optimization, and customer engagement for the healthcare industry; BPM services related to business processes in corporate and leisure travel, such as reservations, customer service, fulfillment, and finance and accounting; and finance and accounting BPM services, including procure-to-pay, order-to-cash, hire-to-retire, record-to-report, regulatory reporting, financial planning and analysis, audit and assurance, and treasury and tax processes. In addition, the company offers BPM services for banking and financial services industry comprising residential mortgage lending, retail banking and credit cards, commercial banking, and investment management; BPM services related to enhancing operating models, enhancing customer experience, reducing costs, shortening turnaround time, and simplifying compliance for clients; and industry-specific digital transformational services. Further, it provides predictive and prescriptive analytics in the areas of customer acquisition and lifecycle management, risk underwriting and pricing, operational effectiveness, credit and operational risk monitoring and governance, regulatory reporting, and data management. The company was founded in 1999 and is headquartered in New York, New York.

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