National Research (NRC) versus Its Peers Head to Head Analysis

National Research (NASDAQ: NRC) is one of 33 public companies in the “Commercial physical research” industry, but how does it contrast to its rivals? We will compare National Research to similar businesses based on the strength of its dividends, earnings, analyst recommendations, institutional ownership, risk, profitability and valuation.

Analyst Recommendations

This is a summary of recent ratings and price targets for National Research and its rivals, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
National Research 0 1 0 0 2.00
National Research Competitors 183 753 1571 73 2.59

As a group, “Commercial physical research” companies have a potential upside of 15.60%. Given National Research’s rivals stronger consensus rating and higher probable upside, analysts clearly believe National Research has less favorable growth aspects than its rivals.


National Research pays an annual dividend of $0.76 per share and has a dividend yield of 1.2%. National Research pays out 73.1% of its earnings in the form of a dividend. As a group, “Commercial physical research” companies pay a dividend yield of 1.2% and pay out 73.1% of their earnings in the form of a dividend.

Institutional & Insider Ownership

36.0% of National Research shares are held by institutional investors. Comparatively, 47.5% of shares of all “Commercial physical research” companies are held by institutional investors. 4.5% of National Research shares are held by insiders. Comparatively, 15.6% of shares of all “Commercial physical research” companies are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.


This table compares National Research and its rivals’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
National Research 24.59% 124.11% 28.56%
National Research Competitors -532.11% -25.20% -18.70%

Earnings and Valuation

This table compares National Research and its rivals gross revenue, earnings per share and valuation.

Gross Revenue Net Income Price/Earnings Ratio
National Research $119.69 million $30.05 million 58.91
National Research Competitors $1.17 billion $41.39 million 21.46

National Research’s rivals have higher revenue and earnings than National Research. National Research is trading at a higher price-to-earnings ratio than its rivals, indicating that it is currently more expensive than other companies in its industry.

Risk & Volatility

National Research has a beta of 0.82, suggesting that its stock price is 18% less volatile than the S&P 500. Comparatively, National Research’s rivals have a beta of 3.32, suggesting that their average stock price is 232% more volatile than the S&P 500.


National Research rivals beat National Research on 9 of the 13 factors compared.

About National Research

National Research Corporation (NRC) is a provider of analytics and insights that facilitate revenue growth, patient, employee and customer retention and patient engagement for healthcare providers, payers and other healthcare organizations. The Company’s portfolio of subscription-based solutions provides information and analysis to healthcare organizations and payers across a range of mission-critical, constituent-related elements, including patient experience and satisfaction, community population health risks, workforce engagement, community perceptions, and physician engagement. The Company’s clients range from acute care hospitals and post-acute providers, such as home health, long term care and hospice, to numerous payer organizations. The Company derives its revenue from its annually renewable services, which include performance measurement and improvement services, healthcare analytics and governance education services.

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