COMSCORE (OTCMKTS:SCOR) Cut to Hold at Zacks Investment Research

Zacks Investment Research lowered shares of COMSCORE (OTCMKTS:SCOR) from a buy rating to a hold rating in a research note published on Saturday morning, Zacks.com reports.

According to Zacks, “ComScore, Inc. is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than two million consumers who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, comScore measures what matters across a broad spectrum of behavior and attitudes. comScore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. comScore services are used by global leaders such as AOL, Microsoft, Yahoo!, Verizon, Best Buy, The Newspaper Association of America, Tribune Interactive, ESPN, Fox Sports, Nestle, MBNA, Starcom USA, Universal McCann, the United States Postal Service, Merck and Expedia. “

A number of other analysts also recently weighed in on SCOR. Loop Capital reaffirmed a hold rating and set a $5.00 price target on shares of COMSCORE in a report on Wednesday, August 7th. SunTrust Banks set a $5.00 price target on shares of COMSCORE and gave the stock a hold rating in a report on Wednesday, August 7th. Finally, Aegis set a $6.00 price target on shares of COMSCORE and gave the stock a buy rating in a report on Wednesday, August 21st. Five investment analysts have rated the stock with a hold rating and two have assigned a buy rating to the stock. The company presently has an average rating of Hold and a consensus price target of $10.21.

OTCMKTS SCOR opened at $2.38 on Friday. COMSCORE has a 12-month low of $1.43 and a 12-month high of $23.89. The firm has a 50-day moving average price of $2.10 and a two-hundred day moving average price of $5.77.

COMSCORE (OTCMKTS:SCOR) last posted its quarterly earnings data on Tuesday, August 6th. The business services provider reported ($4.61) earnings per share (EPS) for the quarter, missing the Zacks’ consensus estimate of ($0.28) by ($4.33). The business had revenue of $96.90 million for the quarter, compared to analysts’ expectations of $100.29 million. The firm’s revenue for the quarter was down 4.4% on a year-over-year basis. During the same period in the prior year, the company earned ($0.29) earnings per share.

A number of hedge funds and other institutional investors have recently made changes to their positions in the business. Citadel Advisors LLC grew its holdings in COMSCORE by 762.0% in the second quarter. Citadel Advisors LLC now owns 584,881 shares of the business services provider’s stock worth $3,018,000 after purchasing an additional 517,027 shares during the period. CVI Holdings LLC purchased a new position in COMSCORE during the second quarter valued at approximately $14,079,000. D. E. Shaw & Co. Inc. grew its stake in COMSCORE by 56.5% during the second quarter. D. E. Shaw & Co. Inc. now owns 1,365,499 shares of the business services provider’s stock valued at $7,046,000 after acquiring an additional 493,139 shares in the last quarter. Clearline Capital LP purchased a new position in COMSCORE during the second quarter valued at approximately $4,867,000. Finally, Cowen Prime Services LLC purchased a new position in COMSCORE during the second quarter valued at approximately $1,192,000. Hedge funds and other institutional investors own 25.55% of the company’s stock.

About COMSCORE

comScore, Inc operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms worldwide. The company offers digital audience products and services, including Media Metrix and Mobile Metrix, Video Metrix, Plan Metrix, and comScore marketing solutions, which provide person-centric insights across various devices and can capture various types of content.

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