American Outdoor Brands (NASDAQ:AOUT) and Sturm Ruger & Company Inc (NYSE:RGR) are both small-cap consumer discretionary companies, but which is the better investment? We will compare the two companies based on the strength of their profitability, valuation, earnings, dividends, institutional ownership, risk and analyst recommendations.
This is a summary of recent ratings and recommmendations for American Outdoor Brands and Sturm Ruger & Company Inc, as provided by MarketBeat.com.
|Sell Ratings||Hold Ratings||Buy Ratings||Strong Buy Ratings||Rating Score|
|American Outdoor Brands||0||1||1||0||2.50|
|Sturm Ruger & Company Inc||0||0||1||0||3.00|
American Outdoor Brands currently has a consensus target price of $21.00, suggesting a potential upside of 58.49%. Sturm Ruger & Company Inc has a consensus target price of $92.00, suggesting a potential upside of 50.01%. Given American Outdoor Brands’ higher possible upside, research analysts clearly believe American Outdoor Brands is more favorable than Sturm Ruger & Company Inc.
This table compares American Outdoor Brands and Sturm Ruger & Company Inc’s net margins, return on equity and return on assets.
|Net Margins||Return on Equity||Return on Assets|
|American Outdoor Brands||N/A||N/A||N/A|
|Sturm Ruger & Company Inc||10.34%||16.02%||13.14%|
Valuation and Earnings
This table compares American Outdoor Brands and Sturm Ruger & Company Inc’s revenue, earnings per share (EPS) and valuation.
|Gross Revenue||Price/Sales Ratio||Net Income||Earnings Per Share||Price/Earnings Ratio|
|American Outdoor Brands||N/A||N/A||N/A||N/A||N/A|
|Sturm Ruger & Company Inc||$410.51 million||2.61||$32.29 million||N/A||N/A|
Sturm Ruger & Company Inc has higher revenue and earnings than American Outdoor Brands.
Insider & Institutional Ownership
76.4% of Sturm Ruger & Company Inc shares are owned by institutional investors. 4.5% of Sturm Ruger & Company Inc shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.
Sturm Ruger & Company Inc beats American Outdoor Brands on 7 of the 8 factors compared between the two stocks.
American Outdoor Brands Company Profile
There is no company description available for American Outdoor Brands Inc.
Sturm Ruger & Company Inc Company Profile
Sturm, Ruger & Company, Inc. designs, manufactures, and sells firearms under the Ruger name and trademark in the United States. It operates in two segments, Firearms and Castings. It offers single-shot, autoloading, bolt-action, and sporting rifles; rimfire and centerfire autoloading pistols; single-action and double-action revolvers; and firearms accessories and replacement parts. The company also manufactures and sells steel investment castings and metal injection molding (MIM) parts. It sells its firearm products through independent wholesale distributors principally to the commercial sporting market; and castings and MIM parts directly or through manufacturers' representatives. The company also exports its firearm products through a network of commercial distributors and directly to foreign customers comprising primarily of law enforcement agencies and foreign governments. Sturm, Ruger & Company, Inc. was founded in 1949 and is headquartered in Southport, Connecticut.
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