Comparing American Outdoor Brands (NASDAQ:AOUT) and Sturm Ruger & Company Inc (NASDAQ:RGR)

American Outdoor Brands (NASDAQ:AOUT) and Sturm Ruger & Company Inc (NYSE:RGR) are both small-cap consumer discretionary companies, but which is the better investment? We will compare the two companies based on the strength of their profitability, valuation, earnings, dividends, institutional ownership, risk and analyst recommendations.

Analyst Recommendations

This is a summary of recent ratings and recommmendations for American Outdoor Brands and Sturm Ruger & Company Inc, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
American Outdoor Brands 0 1 1 0 2.50
Sturm Ruger & Company Inc 0 0 1 0 3.00

American Outdoor Brands currently has a consensus target price of $21.00, suggesting a potential upside of 58.49%. Sturm Ruger & Company Inc has a consensus target price of $92.00, suggesting a potential upside of 50.01%. Given American Outdoor Brands’ higher possible upside, research analysts clearly believe American Outdoor Brands is more favorable than Sturm Ruger & Company Inc.

Profitability

This table compares American Outdoor Brands and Sturm Ruger & Company Inc’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
American Outdoor Brands N/A N/A N/A
Sturm Ruger & Company Inc 10.34% 16.02% 13.14%

Valuation and Earnings

This table compares American Outdoor Brands and Sturm Ruger & Company Inc’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
American Outdoor Brands N/A N/A N/A N/A N/A
Sturm Ruger & Company Inc $410.51 million 2.61 $32.29 million N/A N/A

Sturm Ruger & Company Inc has higher revenue and earnings than American Outdoor Brands.

Insider & Institutional Ownership

76.4% of Sturm Ruger & Company Inc shares are owned by institutional investors. 4.5% of Sturm Ruger & Company Inc shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Summary

Sturm Ruger & Company Inc beats American Outdoor Brands on 7 of the 8 factors compared between the two stocks.

American Outdoor Brands Company Profile

There is no company description available for American Outdoor Brands Inc.

Sturm Ruger & Company Inc Company Profile

Sturm, Ruger & Company, Inc. designs, manufactures, and sells firearms under the Ruger name and trademark in the United States. It operates in two segments, Firearms and Castings. It offers single-shot, autoloading, bolt-action, and sporting rifles; rimfire and centerfire autoloading pistols; single-action and double-action revolvers; and firearms accessories and replacement parts. The company also manufactures and sells steel investment castings and metal injection molding (MIM) parts. It sells its firearm products through independent wholesale distributors principally to the commercial sporting market; and castings and MIM parts directly or through manufacturers' representatives. The company also exports its firearm products through a network of commercial distributors and directly to foreign customers comprising primarily of law enforcement agencies and foreign governments. Sturm, Ruger & Company, Inc. was founded in 1949 and is headquartered in Southport, Connecticut.

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