Financial Comparison: Vivint Smart Home (NYSE:VVNT) vs. LogicMark (NASDAQ:LGMK)

Vivint Smart Home (NYSE:VVNTGet Rating) and LogicMark (NASDAQ:LGMKGet Rating) are both small-cap retail/wholesale companies, but which is the better business? We will compare the two companies based on the strength of their analyst recommendations, risk, earnings, profitability, dividends, valuation and institutional ownership.

Institutional and Insider Ownership

9.9% of LogicMark shares are owned by institutional investors. 8.6% of Vivint Smart Home shares are owned by company insiders. Comparatively, 2.8% of LogicMark shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Risk and Volatility

Vivint Smart Home has a beta of 0.84, suggesting that its share price is 16% less volatile than the S&P 500. Comparatively, LogicMark has a beta of 1.86, suggesting that its share price is 86% more volatile than the S&P 500.


This table compares Vivint Smart Home and LogicMark’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Vivint Smart Home -16.18% N/A -8.70%
LogicMark -78.46% -35.08% -28.50%

Valuation & Earnings

This table compares Vivint Smart Home and LogicMark’s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Vivint Smart Home $1.48 billion 0.55 -$305.55 million ($1.29) -2.96
LogicMark $10.02 million 1.07 -$11.71 million N/A N/A

LogicMark has lower revenue, but higher earnings than Vivint Smart Home.

Analyst Ratings

This is a breakdown of recent ratings and price targets for Vivint Smart Home and LogicMark, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Vivint Smart Home 0 2 2 0 2.50
LogicMark 0 0 0 0 N/A

Vivint Smart Home presently has a consensus price target of $12.00, suggesting a potential upside of 214.14%. Given Vivint Smart Home’s higher possible upside, equities research analysts clearly believe Vivint Smart Home is more favorable than LogicMark.


Vivint Smart Home beats LogicMark on 7 of the 11 factors compared between the two stocks.

Vivint Smart Home Company Profile (Get Rating)

Vivint Smart Home, Inc., together with its subsidiaries, engages in the sale, installation, servicing, and monitoring of smart home and security systems primarily in the United States and Canada. The company's smart home platform includes cloud-enabled smart home operating systems; AI-driven smart home automation and assistance software; software-enabled smart home devices; and tech-enabled services to educate, manage, and support the smart home. It also offers other devices, including control panel, door and window sensors, security cameras and smoke alarms, door locks, motion sensors, glass break detectors, key fobs, emergency pendants, carbon monoxide detectors, fire, flood, and burglary sensors. The company's solutions enable subscribers to interact their connected home with voice or mobile device, including front door, viewing live and recorded video inside and outside homes; and control thermostats, locks, lights, and garage doors, as well as managing movement of families, friends, and visitors. As of March 31, 2021, its smart home platform had approximately 1.9 million subscribers and managed approximately 26 million in-home devices. It markets its products through direct-to-home and inside sales channels. Vivint Smart Home, Inc. was founded in 1999 and is headquartered in Provo, Utah.

LogicMark Company Profile (Get Rating)

LogicMark, Inc. offers personal emergency response systems (PERS), health communications devices, and Internet of Things (IoT) technology that creates a connected care platform in the United States. The company, through its subsidiary, LogicMark LLC, manufactures and distributes non-monitored and monitored personal emergency response systems sold through healthcare durable medical equipment and monitored security dealers/distributors, and the United States Department of Veterans Affairs. The company was formerly known as Nxt-ID, Inc. and changed its name to LogicMark, Inc. in March 2022. LogicMark, Inc. was founded in 2006 and is based in Louisville, Kentucky.

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