Contrasting Starco Brands (OTCMKTS:STCB) and WPP (NASDAQ:WPP)

Starco Brands (OTCMKTS:STCBGet Rating) and WPP (NASDAQ:WPPGet Rating) are both consumer discretionary companies, but which is the superior investment? We will compare the two companies based on the strength of their valuation, institutional ownership, dividends, earnings, profitability, analyst recommendations and risk.

Valuation & Earnings

This table compares Starco Brands and WPP’s gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Starco Brands $670,000.00 48.51 -$2.25 million N/A N/A
WPP $17.60 billion 0.66 $876.90 million N/A N/A

WPP has higher revenue and earnings than Starco Brands.

Insider and Institutional Ownership

4.0% of WPP shares are owned by institutional investors. 63.0% of Starco Brands shares are owned by company insiders. Comparatively, 1.0% of WPP shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.


This table compares Starco Brands and WPP’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Starco Brands -41.73% -132.75% -34.98%

Analyst Ratings

This is a breakdown of recent ratings and target prices for Starco Brands and WPP, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Starco Brands 0 0 0 0 N/A
WPP 0 0 0 0 N/A

Risk and Volatility

Starco Brands has a beta of 1.39, meaning that its stock price is 39% more volatile than the S&P 500. Comparatively, WPP has a beta of 1.29, meaning that its stock price is 29% more volatile than the S&P 500.


WPP beats Starco Brands on 6 of the 9 factors compared between the two stocks.

About Starco Brands

(Get Rating)

Starco Brands, Inc. markets consumer products through retail and online in the United States. It offers products in various categories, including household cleaning, DIY/Hardware, paints, coatings and adhesives, household, hair care, disinfectants, automotive, motorcycle, arts and crafts, personal care cosmetics, personal care FDA, sun care, food, cooking oils, beverages and spirits, and wine. The company was formerly known as Insynergy Products, Inc. and changed its name to Starco Brands, Inc. in September 2017. Starco Brands, Inc. was incorporated in 2010 and is based in Santa Monica, California.

About WPP

(Get Rating)

WPP plc, a creative transformation company, provides communications, experience, commerce, and technology services in North America, the United Kingdom, Western Continental Europe, the Asia Pacific, Latin America, Africa, the Middle East, and Central and Eastern Europe. The company operates through three segments: Global Integrated Agencies, Public Relations, and Specialist Agencies. It offers plans and creates marketing and branding campaigns; designs and produces advertisements across various media; and provides media buying services, such as strategy and business development, media investment, data and technology, and content. The company also offers public relations advisory services to clients who are seeking to communicate with a range of stakeholders from consumers to governments and the business and financial communities; and specialist agency services. WPP plc was founded in 1985 and is based in London, the United Kingdom.

Receive News & Ratings for Starco Brands Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Starco Brands and related companies with's FREE daily email newsletter.