AdTheorent (NASDAQ:ADTH) and Publicis Groupe (OTCMKTS:PUBGY) Head-To-Head Review

Publicis Groupe (OTCMKTS:PUBGY) and AdTheorent (NASDAQ:ADTH) are both business services companies, but which is the better investment? We will compare the two businesses based on the strength of their analyst recommendations, earnings, risk, dividends, profitability, institutional ownership and valuation.

Profitability

This table compares Publicis Groupe and AdTheorent’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Publicis Groupe	N/A	N/A	N/A
AdTheorent	N/A	0.07%	0.06%

Analyst Ratings

This is a summary of recent ratings and target prices for Publicis Groupe and AdTheorent, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Publicis Groupe	0	0	1	0	3.00
AdTheorent	0	2	2	0	2.50

AdTheorent has a consensus target price of $4.69, indicating a potential upside of 47.17%. Given AdTheorent’s higher possible upside, analysts clearly believe AdTheorent is more favorable than Publicis Groupe.

Earnings and Valuation

This table compares Publicis Groupe and AdTheorent’s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Publicis Groupe	$16.02 billion	1.66	$1.42 billion	N/A	N/A
AdTheorent	$170.81 million	1.69	$10,000.00	($0.01)	-318.50

Publicis Groupe has higher revenue and earnings than AdTheorent.

Volatility and Risk

Publicis Groupe has a beta of 1.06, suggesting that its stock price is 6% more volatile than the S&P 500. Comparatively, AdTheorent has a beta of 1.25, suggesting that its stock price is 25% more volatile than the S&P 500.

Institutional & Insider Ownership

0.1% of Publicis Groupe shares are held by institutional investors. Comparatively, 37.7% of AdTheorent shares are held by institutional investors. 1.0% of Publicis Groupe shares are held by insiders. Comparatively, 7.1% of AdTheorent shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Summary

AdTheorent beats Publicis Groupe on 8 of the 11 factors compared between the two stocks.

About Publicis Groupe

Publicis Groupe S.A. provides marketing, communications, and digital business transformation services in North America, Europe, the Asia Pacific, Latin America, Africa, and the Middle East. The company offers advisory services for brand strategy, and repositioning and their identity under the Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, Marcel, Fallon, and BBH brands; online advertising services under the Razorfish and Moxie brand names; crisis communications, press relations, public affairs, institutional relations, financial communications, and strategy management services; media consulting, planning, and buying services; performance marketing services; and e-commerce services. It also designs and delivers brand content for various channels, such as television, print, radio, cinema, and billboards, as well as digital, including display and social networks under the Prodigious, Harbor, and The Pub brand names. In addition, the company operates Epsilon PeopleCloud, a unified data and technology platform; and Publicis Sapient, a technological, digital, and consulting platform. Further, it provides healthcare communication services under the Digitas Health, Publicis Health Media, and Saatchi & Saatchi Wellness brands for the healthcare and well-being sectors. It serves clients in the automotive, retail, financial services, consumer products, and media sectors. Publicis Groupe S.A. was founded in 1926 and is headquartered in Paris, France.

About AdTheorent

AdTheorent Holding Company, Inc., a digital media platform, provides programmatic digital advertising services for advertising agency and brand customers in the United States, Canada, and internationally. It uses machine learning and advanced data science to organize, analyze, and operationalize non-sensitive data to deliver real-world value for customers. The company offers predictive targeting solutions across various customer industry verticals and consumer screens, including customized targeting, measurement, and analytical services; and location-based targeting and geo-intelligence solutions. AdTheorent Holding Company, Inc. was founded in 2012 and is headquartered in New York, New York.