Critical Contrast: PSYC (OTCMKTS:PSYC) versus Integral Ad Science (NASDAQ:IAS)

PSYC (OTCMKTS:PSYC) and Integral Ad Science (NASDAQ:IAS) are both communication services companies, but which is the better stock? We will contrast the two companies based on the strength of their earnings, institutional ownership, valuation, risk, dividends, profitability and analyst recommendations.

Institutional & Insider Ownership

95.8% of Integral Ad Science shares are owned by institutional investors. 2.0% of Integral Ad Science shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Analyst Recommendations

This is a summary of recent ratings and recommmendations for PSYC and Integral Ad Science, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
PSYC	0	0	0	0	N/A
Integral Ad Science	0	3	8	0	2.73

Integral Ad Science has a consensus target price of $16.40, indicating a potential upside of 52.13%. Given Integral Ad Science’s higher probable upside, analysts clearly believe Integral Ad Science is more favorable than PSYC.

Earnings and Valuation

This table compares PSYC and Integral Ad Science”s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
PSYC	N/A	N/A	N/A	N/A	N/A
Integral Ad Science	$498.16 million	3.47	$7.24 million	$0.01	1,078.00

Integral Ad Science has higher revenue and earnings than PSYC.

Profitability

This table compares PSYC and Integral Ad Science’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
PSYC	N/A	N/A	N/A
Integral Ad Science	0.57%	0.31%	0.25%

Summary

Integral Ad Science beats PSYC on 8 of the 8 factors compared between the two stocks.

About PSYC

PSYC Corporation operates as a media company focuses on psychedelic and cannabis sectors. It owns and operates Psychedelic Spotlight, a media platform for news, information, and content for all things psychedelic-related. The company was formerly known as Global Trac Solutions, Inc. and changed its name to PSYC Corporation in February 2022. PSYC Corporation is based in Las Vegas, Nevada.

About Integral Ad Science

Integral Ad Science Holding Corp. operates as a digital advertising verification company in the United States, the United Kingdom, France, Ireland, Germany, Italy, Singapore, Australia, Japan, India, and the Nordics. The company provides IAS Signal, a cloud-based technology platform that offers return on ad spend needs; and deliver independent measurement and verification of digital advertising across devices, channels, and formats, including desktop, mobile, connected TV, social, display, and video. Its digital media quality solutions offer ad fraud detection and prevention, viewability, brand safety and suitability, contextual targeting, inventory yield management, and reporting. In addition, the company offers Quality Impressions, a metric designed to verify that digital ads are served to a real person rather than a bot, viewable on-screen, and presented in a brand-safe and suitable environment in the correct geography; Context Control solution that delivers contextual targeting and brand suitability capabilities; pre-bid programmatic and post-bid verification solutions for advertisers; and optimization and verification solutions for publishers. It serves advertisers and agencies, publishers, and supply side platforms. The company was founded in 2009 and is headquartered in New York, New York.