Principal Securities Inc. Sells 312 Shares of Booking Holdings Inc. (NASDAQ:BKNG)

Principal Securities Inc. cut its position in shares of Booking Holdings Inc. (NASDAQ:BKNG) by 11.9% in the fourth quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission. The fund owned 2,311 shares of the business services provider’s stock after selling 312 shares during the period. Principal Securities Inc.’s holdings in Booking were worth $11,484,000 as of its most recent SEC filing.

Other institutional investors have also added to or reduced their stakes in the company. AEGON ASSET MANAGEMENT UK Plc bought a new position in shares of Booking during the 4th quarter valued at approximately $25,000. New Wave Wealth Advisors LLC purchased a new stake in Booking during the fourth quarter valued at $25,000. Valley National Advisers Inc. lifted its position in Booking by 600.0% during the fourth quarter. Valley National Advisers Inc. now owns 7 shares of the business services provider’s stock valued at $36,000 after purchasing an additional 6 shares during the last quarter. Roxbury Financial LLC purchased a new position in shares of Booking in the 4th quarter worth $42,000. Finally, Addison Advisors LLC increased its holdings in shares of Booking by 80.0% in the 3rd quarter. Addison Advisors LLC now owns 9 shares of the business services provider’s stock worth $38,000 after buying an additional 4 shares during the last quarter. Hedge funds and other institutional investors own 92.42% of the company’s stock.

Analysts Set New Price Targets

Several equities research analysts have weighed in on BKNG shares. StockNews.com raised Booking from a “hold” rating to a “buy” rating in a research note on Saturday, November 9th. Wells Fargo & Company lowered their price target on Booking from $4,657.00 to $4,470.00 and set an “equal weight” rating for the company in a research report on Thursday, January 16th. Benchmark reaffirmed a “buy” rating and set a $4,600.00 price objective on shares of Booking in a research note on Tuesday, October 29th. Morgan Stanley increased their target price on shares of Booking from $4,600.00 to $5,000.00 and gave the company an “equal weight” rating in a research note on Monday, January 13th. Finally, B. Riley lifted their price target on shares of Booking from $4,650.00 to $5,100.00 and gave the stock a “buy” rating in a research note on Thursday, October 31st. Ten research analysts have rated the stock with a hold rating, twenty-one have given a buy rating and two have given a strong buy rating to the company’s stock. According to MarketBeat, Booking presently has an average rating of “Moderate Buy” and an average target price of $5,044.43.

Booking Stock Up 0.7 %

Shares of Booking stock opened at $5,044.40 on Friday. Booking Holdings Inc. has a 52-week low of $3,180.00 and a 52-week high of $5,337.24. The firm’s 50 day moving average price is $4,919.75 and its 200-day moving average price is $4,499.93. The company has a market cap of $166.97 billion, a P/E ratio of 34.23, a PEG ratio of 1.65 and a beta of 1.39.

Booking Profile

Booking Holdings Inc, formerly The Priceline Group Inc, is a provider of travel and restaurant online reservation and related services. The Company, through its online travel companies (OTCs), connects consumers wishing to make travel reservations with providers of travel services across the world. It offers consumers an array of accommodation reservations (including hotels, bed and breakfasts, hostels, apartments, vacation rentals and other properties) through its Booking.com, priceline.com and agoda.com brands.