Harley-Davidson (NYSE:HOG) Price Target Cut to $28.00 by Analysts at UBS Group

Harley-Davidson (NYSE:HOG) had its price target cut by investment analysts at UBS Group from $35.00 to $28.00 in a research report issued on Thursday,Benzinga reports. The firm presently has a “neutral” rating on the stock. UBS Group’s price target points to a potential upside of 4.31% from the company’s current price.

HOG has been the subject of several other reports. DA Davidson lowered their price objective on Harley-Davidson from $39.00 to $31.00 and set a “buy” rating for the company in a research report on Tuesday, February 4th. Bank of America dropped their price target on shares of Harley-Davidson from $40.00 to $35.00 and set a “buy” rating on the stock in a research note on Thursday, January 30th. Citigroup lowered their target price on shares of Harley-Davidson from $31.00 to $29.00 and set a “neutral” rating for the company in a report on Thursday, February 6th. Robert W. Baird cut their price target on shares of Harley-Davidson from $40.00 to $36.00 and set a “neutral” rating on the stock in a research note on Tuesday, December 31st. Finally, StockNews.com raised shares of Harley-Davidson from a “sell” rating to a “hold” rating in a research report on Wednesday, November 27th. Six equities research analysts have rated the stock with a hold rating and three have issued a buy rating to the stock. According to MarketBeat.com, the company has a consensus rating of “Hold” and a consensus price target of $33.57.

Harley-Davidson Stock Up 0.3 %

HOG traded up $0.07 during trading hours on Thursday, hitting $26.84. 134,099 shares of the company’s stock were exchanged, compared to its average volume of 2,255,885. The company has a current ratio of 1.40, a quick ratio of 1.19 and a debt-to-equity ratio of 1.41. Harley-Davidson has a 12-month low of $25.25 and a 12-month high of $44.16. The firm has a market cap of $3.42 billion, a P/E ratio of 8.03, a price-to-earnings-growth ratio of 0.37 and a beta of 1.46. The firm has a 50 day moving average of $28.73 and a 200 day moving average of $32.94.

Harley-Davidson (NYSE:HOG) last announced its quarterly earnings data on Wednesday, February 5th. The company reported ($0.93) earnings per share (EPS) for the quarter, missing the consensus estimate of ($0.65) by ($0.28). Harley-Davidson had a net margin of 9.25% and a return on equity of 13.64%. During the same period in the previous year, the firm posted $0.18 earnings per share. Analysts predict that Harley-Davidson will post 3.44 EPS for the current fiscal year.

Insider Buying and Selling at Harley-Davidson

In other news, insider Luke Christopher Mansfield sold 3,400 shares of the firm’s stock in a transaction on Thursday, February 13th. The stock was sold at an average price of $25.96, for a total value of $88,264.00. Following the completion of the transaction, the insider now owns 23,555 shares in the company, valued at $611,487.80. This trade represents a 12.61 % decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which is available through the SEC website. 0.87% of the stock is currently owned by corporate insiders.

Institutional Investors Weigh In On Harley-Davidson

A number of large investors have recently bought and sold shares of HOG. Brickwood Asset Management LLP purchased a new stake in shares of Harley-Davidson in the fourth quarter valued at $27,783,000. UBS AM a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC raised its position in shares of Harley-Davidson by 61.6% in the fourth quarter. UBS AM a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC now owns 630,990 shares of the company’s stock valued at $19,012,000 after buying an additional 240,411 shares during the last quarter. Tidal Investments LLC raised its position in shares of Harley-Davidson by 40.7% in the fourth quarter. Tidal Investments LLC now owns 17,493 shares of the company’s stock valued at $527,000 after buying an additional 5,059 shares during the last quarter. Sherbrooke Park Advisers LLC purchased a new position in shares of Harley-Davidson during the fourth quarter valued at approximately $783,000. Finally, Redwood Investment Management LLC acquired a new stake in Harley-Davidson during the fourth quarter worth approximately $3,686,000. Institutional investors and hedge funds own 85.10% of the company’s stock.

About Harley-Davidson

Harley-Davidson, Inc manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services.