Direct Digital Holdings, Inc. (NASDAQ:DRCT) President Sells $12,222.98 in Stock

Direct Digital Holdings, Inc. (NASDAQ:DRCT) President W Keith Smith sold 15,874 shares of the firm’s stock in a transaction dated Friday, March 14th. The stock was sold at an average price of $0.77, for a total transaction of $12,222.98. Following the completion of the sale, the president now owns 96,164 shares of the company’s stock, valued at $74,046.28. This trade represents a 14.17 % decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available through this link.

W Keith Smith also recently made the following trade(s):

• On Wednesday, March 19th, W Keith Smith sold 10,171 shares of Direct Digital stock. The stock was sold at an average price of $0.80, for a total value of $8,136.80.
• On Monday, March 17th, W Keith Smith sold 8,657 shares of Direct Digital stock. The shares were sold at an average price of $0.73, for a total value of $6,319.61.
• On Wednesday, March 12th, W Keith Smith sold 14,881 shares of Direct Digital stock. The shares were sold at an average price of $0.83, for a total value of $12,351.23.

Direct Digital Price Performance

Shares of NASDAQ DRCT opened at $0.79 on Thursday. Direct Digital Holdings, Inc. has a 1 year low of $0.51 and a 1 year high of $32.22. The firm has a 50-day moving average of $1.12 and a 200 day moving average of $1.75. The stock has a market cap of $11.52 million, a P/E ratio of -0.67 and a beta of 6.61.

Hedge Funds Weigh In On Direct Digital

A hedge fund recently bought a new stake in Direct Digital stock. Citadel Advisors LLC acquired a new stake in shares of Direct Digital Holdings, Inc. (NASDAQ:DRCT) in the fourth quarter, according to the company in its most recent filing with the Securities and Exchange Commission (SEC). The fund acquired 44,202 shares of the company’s stock, valued at approximately $70,000. Citadel Advisors LLC owned about 0.30% of Direct Digital at the end of the most recent quarter. Institutional investors and hedge funds own 4.02% of the company’s stock.

Direct Digital Company Profile

Direct Digital Holdings, Inc operates as an end-to-end full-service programmatic advertising platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem.