Heron Bay Capital Management Makes New Investment in FlexShopper, Inc. (NASDAQ:FPAY)

Heron Bay Capital Management acquired a new position in shares of FlexShopper, Inc. (NASDAQ:FPAY) in the 4th quarter, according to its most recent disclosure with the Securities & Exchange Commission. The fund acquired 32,899 shares of the financial services provider’s stock, valued at approximately $56,000. Heron Bay Capital Management owned 0.15% of FlexShopper as of its most recent SEC filing.

Other institutional investors and hedge funds also recently bought and sold shares of the company. Insigneo Advisory Services LLC lifted its position in shares of FlexShopper by 33.3% during the third quarter. Insigneo Advisory Services LLC now owns 60,000 shares of the financial services provider’s stock worth $62,000 after purchasing an additional 15,000 shares during the last quarter. Traphagen Investment Advisors LLC bought a new stake in shares of FlexShopper during the fourth quarter worth $30,000. Virtu Financial LLC bought a new stake in shares of FlexShopper during the fourth quarter worth $30,000. Perigon Wealth Management LLC bought a new stake in shares of FlexShopper during the fourth quarter worth $163,000. Finally, Waterfall Asset Management LLC bought a new stake in shares of FlexShopper during the third quarter worth $1,678,000. 19.41% of the stock is owned by hedge funds and other institutional investors.

FlexShopper Stock Performance

FPAY stock opened at $1.33 on Friday. The company has a debt-to-equity ratio of 19.65, a current ratio of 7.98 and a quick ratio of 7.98. The business has a 50-day moving average price of $1.51 and a 200 day moving average price of $1.47. The company has a market capitalization of $28.54 million, a P/E ratio of -7.82 and a beta of 1.54. FlexShopper, Inc. has a 1-year low of $0.97 and a 1-year high of $2.37.

Analyst Upgrades and Downgrades

Separately, HC Wainwright reiterated a “buy” rating and set a $2.50 target price on shares of FlexShopper in a research report on Tuesday, December 24th.

Insider Activity at FlexShopper

In other news, CEO Harold Russell Jr. Heiser acquired 30,000 shares of the firm’s stock in a transaction that occurred on Monday, December 23rd. The stock was purchased at an average cost of $1.45 per share, for a total transaction of $43,500.00. Following the completion of the acquisition, the chief executive officer now directly owns 969,874 shares of the company’s stock, valued at $1,406,317.30. The trade was a 3.19 % increase in their position. The acquisition was disclosed in a filing with the SEC, which can be accessed through the SEC website. 30.20% of the stock is currently owned by corporate insiders.

About FlexShopper

FlexShopper, Inc, a financial technology company, operates an e-commerce marketplace to shop electronics, home furnishings, and other durable goods on a lease-to-own (LTO) basis. The company offers consumer electronics; home appliances; computers, such as tablets and wearables; smartphones; tires; and jewelry and furniture, including accessories.