comScore, Inc. (NASDAQ:SCOR) Sees Large Increase in Short Interest

comScore, Inc. (NASDAQ:SCOR) saw a large increase in short interest during the month of March. As of March 15th, there was short interest totalling 21,600 shares, an increase of 27.8% from the February 28th total of 16,900 shares. Approximately 0.6% of the shares of the company are short sold. Based on an average trading volume of 28,500 shares, the days-to-cover ratio is currently 0.8 days.

Analyst Ratings Changes

Separately, StockNews.com initiated coverage on shares of comScore in a report on Monday. They set a “hold” rating on the stock.

comScore Price Performance

Shares of SCOR stock opened at $6.87 on Tuesday. comScore has a 1 year low of $4.89 and a 1 year high of $16.41. The company’s fifty day simple moving average is $6.76 and its two-hundred day simple moving average is $6.70. The stock has a market capitalization of $33.75 million, a price-to-earnings ratio of -0.32 and a beta of 1.21.

comScore (NASDAQ:SCOR) last issued its quarterly earnings data on Tuesday, March 4th. The company reported ($0.27) earnings per share (EPS) for the quarter, missing analysts’ consensus estimates of $0.36 by ($0.63). comScore had a negative return on equity of 243.87% and a negative net margin of 25.77%. The company had revenue of $94.94 million for the quarter, compared to analysts’ expectations of $91.66 million. During the same period last year, the company posted $1.03 EPS. Equities research analysts anticipate that comScore will post -2.49 EPS for the current year.

Institutional Trading of comScore

Several institutional investors and hedge funds have recently bought and sold shares of the company. Squarepoint Ops LLC bought a new position in shares of comScore in the fourth quarter worth $99,000. Heron Bay Capital Management bought a new position in comScore in the 4th quarter worth about $160,000. Renaissance Technologies LLC raised its holdings in shares of comScore by 10.0% in the 4th quarter. Renaissance Technologies LLC now owns 45,436 shares of the company’s stock valued at $265,000 after acquiring an additional 4,115 shares in the last quarter. Finally, Clune & Associates LTD. bought a new stake in shares of comScore during the 4th quarter valued at about $740,000. 42.15% of the stock is currently owned by hedge funds and other institutional investors.

comScore Company Profile

comScore, Inc operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company provides digital ad solutions, including Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation.