Research Analysts’ Weekly Ratings Updates for ServiceNow (NOW)

A number of firms have modified their ratings and price targets on shares of ServiceNow (NYSE: NOW) recently:

• 4/16/2025 – ServiceNow had its “sell” rating reaffirmed by analysts at Guggenheim. They now have a $716.00 price target on the stock.
• 4/16/2025 – ServiceNow had its “overweight” rating reaffirmed by analysts at Cantor Fitzgerald. They now have a $1,048.00 price target on the stock.
• 4/16/2025 – ServiceNow had its price target lowered by analysts at Morgan Stanley from $960.00 to $881.00. They now have an “equal weight” rating on the stock.
• 4/15/2025 – ServiceNow had its price target lowered by analysts at Bank of America Co. from $1,280.00 to $1,025.00. They now have a “buy” rating on the stock.
• 4/15/2025 – ServiceNow had its price target lowered by analysts at Jefferies Financial Group Inc. from $1,250.00 to $1,025.00. They now have a “buy” rating on the stock.
• 4/14/2025 – ServiceNow had its price target lowered by analysts at Wells Fargo & Company from $1,250.00 to $1,100.00. They now have an “overweight” rating on the stock.
• 4/10/2025 – ServiceNow had its price target lowered by analysts at The Goldman Sachs Group, Inc. from $1,200.00 to $1,050.00. They now have a “buy” rating on the stock.
• 4/8/2025 – ServiceNow had its price target lowered by analysts at Raymond James from $1,200.00 to $1,000.00. They now have an “outperform” rating on the stock.
• 4/4/2025 – ServiceNow had its price target lowered by analysts at BMO Capital Markets from $1,185.00 to $990.00. They now have an “outperform” rating on the stock.
• 4/2/2025 – ServiceNow had its price target lowered by analysts at Stifel Nicolaus from $1,175.00 to $950.00. They now have a “buy” rating on the stock.
• 3/31/2025 – ServiceNow had its price target lowered by analysts at Truist Financial Co. from $1,100.00 to $950.00. They now have a “hold” rating on the stock.
• 3/26/2025 – ServiceNow had its price target lowered by analysts at Robert W. Baird from $1,200.00 to $1,010.00. They now have an “outperform” rating on the stock.
• 3/17/2025 – ServiceNow had its price target lowered by analysts at Scotiabank from $1,230.00 to $1,050.00. They now have a “sector outperform” rating on the stock.
• 3/11/2025 – ServiceNow was given a new $986.00 price target on by analysts at Royal Bank of Canada.
• 3/11/2025 – ServiceNow had its “overweight” rating reaffirmed by analysts at Cantor Fitzgerald. They now have a $1,048.00 price target on the stock.
• 3/11/2025 – ServiceNow had its price target lowered by analysts at Mizuho from $1,210.00 to $1,100.00. They now have an “outperform” rating on the stock.
• 3/11/2025 – ServiceNow had its price target lowered by analysts at UBS Group AG from $1,250.00 to $1,000.00. They now have a “buy” rating on the stock.
• 3/11/2025 – ServiceNow had its “buy” rating reaffirmed by analysts at Canaccord Genuity Group Inc.. They now have a $1,275.00 price target on the stock.
• 3/7/2025 – ServiceNow had its “outperform” rating reaffirmed by analysts at William Blair.
• 2/19/2025 – ServiceNow is now covered by analysts at Redburn Atlantic. They set a “buy” rating on the stock.

ServiceNow Stock Performance

Shares of ServiceNow stock traded down $14.36 on Thursday, reaching $782.30. 173,622 shares of the company were exchanged, compared to its average volume of 1,468,561. ServiceNow, Inc. has a 1-year low of $637.99 and a 1-year high of $1,198.09. The firm has a market cap of $161.94 billion, a price-to-earnings ratio of 114.54, a P/E/G ratio of 4.51 and a beta of 1.08. The company has a debt-to-equity ratio of 0.15, a quick ratio of 1.10 and a current ratio of 1.10. The company’s 50-day moving average is $862.65 and its two-hundred day moving average is $971.02.

ServiceNow (NYSE:NOW) last posted its earnings results on Wednesday, January 29th. The information technology services provider reported $3.67 earnings per share (EPS) for the quarter, meeting analysts’ consensus estimates of $3.67. ServiceNow had a net margin of 12.97% and a return on equity of 17.11%. As a group, research analysts expect that ServiceNow, Inc. will post 8.93 earnings per share for the current fiscal year.

Insider Buying and Selling

In related news, CEO William R. Mcdermott sold 1,263 shares of ServiceNow stock in a transaction dated Monday, February 10th. The shares were sold at an average price of $1,019.10, for a total transaction of $1,287,123.30. Following the sale, the chief executive officer now directly owns 2,595 shares in the company, valued at $2,644,564.50. The trade was a 32.74 % decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available through the SEC website. Also, Vice Chairman Nicholas Tzitzon sold 2,945 shares of the stock in a transaction dated Tuesday, February 25th. The shares were sold at an average price of $923.72, for a total transaction of $2,720,355.40. Following the completion of the transaction, the insider now owns 3,649 shares of the company’s stock, valued at $3,370,654.28. This represents a 44.66 % decrease in their position. The disclosure for this sale can be found here. Insiders sold 19,896 shares of company stock valued at $19,568,441 in the last three months. 0.38% of the stock is currently owned by corporate insiders.

Hedge Funds Weigh In On ServiceNow

A number of institutional investors and hedge funds have recently added to or reduced their stakes in the company. Union Bancaire Privee UBP SA acquired a new position in ServiceNow during the fourth quarter worth about $48,802,000. Dock Street Asset Management Inc. grew its stake in shares of ServiceNow by 3.4% in the 4th quarter. Dock Street Asset Management Inc. now owns 33,154 shares of the information technology services provider’s stock worth $35,147,000 after purchasing an additional 1,105 shares during the last quarter. Cardano Risk Management B.V. bought a new stake in shares of ServiceNow in the 4th quarter worth approximately $105,090,000. Rheos Capital Works Inc. acquired a new stake in ServiceNow during the fourth quarter valued at approximately $10,071,000. Finally, Czech National Bank boosted its holdings in ServiceNow by 6.7% during the fourth quarter. Czech National Bank now owns 44,793 shares of the information technology services provider’s stock worth $47,486,000 after buying an additional 2,829 shares in the last quarter. 87.18% of the stock is owned by institutional investors.

ServiceNow, Inc provides end to-end intelligent workflow automation platform solutions for digital businesses in the North America, Europe, the Middle East and Africa, Asia Pacific, and internationally. The company operates the Now platform for end-to-end digital transformation, artificial intelligence, machine learning, robotic process automation, process mining, performance analytics, and collaboration and development tools.