Mobivity (OTCMKTS:MFON – Get Free Report) and Liberty Latin America (NASDAQ:LILA – Get Free Report) are both small-cap computer and technology companies, but which is the better business? We will contrast the two companies based on the strength of their analyst recommendations, risk, dividends, profitability, earnings, valuation and institutional ownership.
Analyst Recommendations
This is a summary of recent ratings for Mobivity and Liberty Latin America, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Mobivity | 0 | 0 | 0 | 0 | 0.00 |
| Liberty Latin America | 1 | 2 | 0 | 1 | 2.25 |
Liberty Latin America has a consensus target price of $6.50, suggesting a potential upside of 14.66%. Given Liberty Latin America’s stronger consensus rating and higher probable upside, analysts plainly believe Liberty Latin America is more favorable than Mobivity.
Risk & Volatility
Profitability
This table compares Mobivity and Liberty Latin America’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Mobivity | -218.89% | N/A | -534.86% |
| Liberty Latin America | -17.85% | -44.60% | -6.19% |
Insider & Institutional Ownership
12.9% of Mobivity shares are held by institutional investors. Comparatively, 18.5% of Liberty Latin America shares are held by institutional investors. 40.0% of Mobivity shares are held by company insiders. Comparatively, 11.4% of Liberty Latin America shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.
Valuation & Earnings
This table compares Mobivity and Liberty Latin America”s top-line revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Mobivity | $1.14 million | 18.42 | -$10.23 million | ($0.15) | -1.99 |
| Liberty Latin America | $4.46 billion | 0.25 | -$657.00 million | ($4.03) | -1.41 |
Mobivity has higher earnings, but lower revenue than Liberty Latin America. Mobivity is trading at a lower price-to-earnings ratio than Liberty Latin America, indicating that it is currently the more affordable of the two stocks.
Summary
Liberty Latin America beats Mobivity on 9 of the 14 factors compared between the two stocks.
About Mobivity
Mobivity Holdings Corp. engages in developing and operating proprietary platforms to conduct national and localized, and data-driven marketing campaigns in the United States. The company's Recurrency platform unlocks valuable point of sale systems (POS) and mobile data to help transform customer transactions into actionable and attributable marketing insights and power Connected Rewards interactions. It also operates as a Software-as-a-Service platform used by convenience and quick service restaurant brands to build and engage with their customers; and enables and powers incentivized programs in digital environments. In addition, its platform offers POS data capture, analytics, offers and promotions, predictive offers, personalized receipt promotions, customized mobile messaging, belly loyalty, and other services. It markets and sells its services through direct sales, resellers, and agents, as well as online through its website. The company is based in Chandler, Arizona.
About Liberty Latin America
Liberty Latin America Ltd., together with its subsidiaries, provides fixed, mobile, and subsea telecommunications services. The company operates through C&W Caribbean, C&W Panama, Liberty Networks, Liberty Puerto Rico, and Liberty Costa Rico segments. It offers communications and entertainment services, including video, broadband internet, fixed-line, telephony, and mobiles services to residential and business customers; and business products and services that include enterprise-grade connectivity, data center, hosting, and managed solutions, as well as information technology solutions for small and medium enterprises, international companies, and governmental agencies. The company also operates a sub-sea and terrestrial fiber optic cable network that connects approximately 40 markets. It provides its services under the brands of C&W, Liberty Costa Rica, Liberty Communications, BTC, Flow, and Mas Móvil. The company was incorporated in 2017 and is based in Hamilton, Bermuda.
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