Helen of Troy (NASDAQ:HELE) vs. Shiseido (OTCMKTS:SSDOY) Head to Head Comparison

Helen of Troy (NASDAQ:HELE) and Shiseido (OTCMKTS:SSDOY) are both consumer staples companies, but which is the better business? We will compare the two companies based on the strength of their valuation, earnings, institutional ownership, profitability, dividends, risk and analyst recommendations.

Profitability

This table compares Helen of Troy and Shiseido’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Helen of Troy	6.49%	8.93%	4.85%
Shiseido	-0.40%	-0.61%	-0.30%

Earnings & Valuation

This table compares Helen of Troy and Shiseido”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Helen of Troy	$1.91 billion	0.36	$123.75 million	$5.39	5.58
Shiseido	$6.55 billion	1.09	-$68.94 million	($0.07)	-254.86

Helen of Troy has higher earnings, but lower revenue than Shiseido. Shiseido is trading at a lower price-to-earnings ratio than Helen of Troy, indicating that it is currently the more affordable of the two stocks.

Analyst Ratings

This is a summary of recent ratings and recommmendations for Helen of Troy and Shiseido, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Helen of Troy	0	2	1	0	2.33
Shiseido	0	0	0	0	0.00

Helen of Troy presently has a consensus price target of $54.33, indicating a potential upside of 80.51%. Given Helen of Troy’s stronger consensus rating and higher probable upside, equities analysts clearly believe Helen of Troy is more favorable than Shiseido.

Volatility & Risk

Helen of Troy has a beta of 0.87, meaning that its stock price is 13% less volatile than the S&P 500. Comparatively, Shiseido has a beta of 0.37, meaning that its stock price is 63% less volatile than the S&P 500.

Institutional and Insider Ownership

0.0% of Shiseido shares are held by institutional investors. 0.5% of Helen of Troy shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Summary

Helen of Troy beats Shiseido on 11 of the 14 factors compared between the two stocks.

About Helen of Troy

Helen of Troy Limited provides various consumer products in the United States, Canada, Europe, the Middle East, Africa, the Asia Pacific, and Latin America. The company operates in two segments: Home & Outdoor and Beauty & Wellness. The Home & Outdoor segment offers food storage containers, kitchen utensils for cooking and preparing salads, fruits, vegetables and meats, graters, slicers and choppers, baking essentials, kitchen organization, bath, cleaning, infant and toddler products, and coffee preparation tools and electronics; and insulated beverageware, including bottles, travel tumblers, drinkware, mugs, food and lunch containers, insulated totes, soft coolers, outdoor kitchenware, and accessories. This segment also provides technical and outdoor sports packs, bike packs and bags, hydration and travel packs, duffel bags and luggage, lifestyle and everyday packs, kid carrier packs, and accessories. The Beauty & Wellness segment offers mass, professional and prestige hair appliances, brushes, grooming tools, and accessories; and prestige shampoos, liquid hair styling products, treatments, and conditioners. This segment also provides thermometers, blood pressure monitors, pulse oximeters, nasal aspirators, humidifiers, faucet mount and pitcher water filtration systems, air purifiers, heaters, fans, and humidification, thermometry, water filtration, and air purification consumables. The company sells its products through mass merchandisers, sporting goods retailers, department stores, drugstore chains, home improvement stores, grocery stores, specialty stores, prestige beauty chains, beauty supply retailers, e-commerce retailers, wholesalers, warehouse clubs, and various types of distributors, as well as directly to consumers under the OXO, Good Grips, Soft Works, OXO tot, OXO Brew, OXO Strive, OXO Outdoor, Hydro Flask, Osprey, Drybar, Hot Tools, Curlsmith, and PUR brands. Helen of Troy Limited was incorporated in 1968 and is headquartered in El Paso, Texas.

About Shiseido

Shiseido Company, Limited engages in the production and sale of cosmetics in Japan and internationally. The company offers fragrances; and skincare and makeup products. It also engages in the restaurant and food, and retail businesses; and operates beauty salons. In addition, the company operates and supports SABFA, a professional hair makeup training school. Further, it offers childcare facilities. The company sells its products through department, specialized cosmetic, drug, and general merchandise stores. Shiseido Company, Limited was founded in 1872 and is headquartered in Tokyo, Japan.