Hall of Fame Resort & Entertainment (NASDAQ:HOFV – Get Free Report) and Playa Hotels & Resorts (NASDAQ:PLYA – Get Free Report) are both small-cap consumer discretionary companies, but which is the superior investment? We will compare the two businesses based on the strength of their institutional ownership, earnings, dividends, profitability, risk, valuation and analyst recommendations.
Analyst Ratings
This is a breakdown of current recommendations for Hall of Fame Resort & Entertainment and Playa Hotels & Resorts, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Hall of Fame Resort & Entertainment | 0 | 1 | 0 | 0 | 2.00 |
| Playa Hotels & Resorts | 0 | 5 | 0 | 0 | 2.00 |
Playa Hotels & Resorts has a consensus target price of $12.00, suggesting a potential downside of 10.98%. Given Playa Hotels & Resorts’ higher possible upside, analysts plainly believe Playa Hotels & Resorts is more favorable than Hall of Fame Resort & Entertainment.
Profitability
| Net Margins | Return on Equity | Return on Assets | |
| Hall of Fame Resort & Entertainment | -282.07% | -70.14% | -14.04% |
| Playa Hotels & Resorts | 6.92% | 14.09% | 3.93% |
Valuation & Earnings
This table compares Hall of Fame Resort & Entertainment and Playa Hotels & Resorts”s revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Hall of Fame Resort & Entertainment | $19.96 million | 0.29 | -$56.92 million | ($8.73) | -0.10 |
| Playa Hotels & Resorts | $938.57 million | 1.77 | $73.81 million | $0.49 | 27.51 |
Playa Hotels & Resorts has higher revenue and earnings than Hall of Fame Resort & Entertainment. Hall of Fame Resort & Entertainment is trading at a lower price-to-earnings ratio than Playa Hotels & Resorts, indicating that it is currently the more affordable of the two stocks.
Insider and Institutional Ownership
3.6% of Hall of Fame Resort & Entertainment shares are owned by institutional investors. Comparatively, 74.6% of Playa Hotels & Resorts shares are owned by institutional investors. 59.9% of Hall of Fame Resort & Entertainment shares are owned by insiders. Comparatively, 9.7% of Playa Hotels & Resorts shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.
Risk & Volatility
Hall of Fame Resort & Entertainment has a beta of 2.22, suggesting that its share price is 122% more volatile than the S&P 500. Comparatively, Playa Hotels & Resorts has a beta of 0.62, suggesting that its share price is 38% less volatile than the S&P 500.
Summary
Playa Hotels & Resorts beats Hall of Fame Resort & Entertainment on 10 of the 12 factors compared between the two stocks.
About Hall of Fame Resort & Entertainment
Hall of Fame Resort & Entertainment Co. is a resort and entertainment company, which leverages the power and popularity of professional football and its legendary players in partnership with the Pro Football Hall of Fame. The company was founded in 2015 and is headquartered in Canton, OH.
About Playa Hotels & Resorts
Playa Hotels & Resorts NV engages in the operation of hotels and resorts. The firm operates through the following geographical segments: Yucatán Peninsula, Pacific Coast, Dominican Republic, and Jamaica. It owns all-inclusive oceanfront resorts in Cancun, Los Cabos, Montego Bay, Puerto Vallarta, Playa del Carmen, and Cap Cana. The company was founded on March 28, 2013 and is headquartered in Amsterdam, the Netherlands.
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