Analyzing MOGU (NYSE:MOGU) and MINISO Group (NYSE:MNSO)

MOGU (NYSE:MOGU) and MINISO Group (NYSE:MNSO) are both retail/wholesale companies, but which is the superior investment? We will contrast the two companies based on the strength of their risk, analyst recommendations, valuation, earnings, institutional ownership, profitability and dividends.

Volatility & Risk

MOGU has a beta of 0.2, meaning that its stock price is 80% less volatile than the S&P 500. Comparatively, MINISO Group has a beta of 0.18, meaning that its stock price is 82% less volatile than the S&P 500.

Analyst Ratings

This is a breakdown of recent ratings and target prices for MOGU and MINISO Group, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
MOGU	0	0	0	0	0.00
MINISO Group	0	2	4	1	2.86

MINISO Group has a consensus target price of $24.86, suggesting a potential upside of 0.53%. Given MINISO Group’s stronger consensus rating and higher probable upside, analysts clearly believe MINISO Group is more favorable than MOGU.

Insider and Institutional Ownership

19.1% of MOGU shares are held by institutional investors. Comparatively, 17.2% of MINISO Group shares are held by institutional investors. 19.8% of MOGU shares are held by company insiders. Comparatively, 73.5% of MINISO Group shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Profitability

This table compares MOGU and MINISO Group’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
MOGU	N/A	N/A	N/A
MINISO Group	12.63%	22.60%	10.79%

Earnings & Valuation

This table compares MOGU and MINISO Group”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
MOGU	$19.46 million	1.81	-$8.62 million	N/A	N/A
MINISO Group	$18.63 billion	0.41	$364.10 million	$1.07	23.11

MINISO Group has higher revenue and earnings than MOGU.

Summary

MINISO Group beats MOGU on 10 of the 13 factors compared between the two stocks.

About MOGU

MOGU Inc., through its subsidiaries, engages in the online fashion and lifestyle business in the People's Republic of China. The company operates an online platform that primarily offers a range of fashion apparel and other products, including beauty products and accessories provided by third party merchants, as well as personal care, food, and medical beauty products. It also provides online marketing, commission, financing, technology, and other related services to merchants, brand partners/owners, and users; and technology services to insurance companies. The company offers its products through mobile apps, including flagship Mogujie app, mini programs on Weixin, and Weixin pay; websites comprising Mogu.com, Mogujie.com and Meilishuo.com. The company was formerly known as Meili Inc. and changed its name to MOGU Inc. in November 2018. The company was incorporated in 2011 and is headquartered in Hangzhou, the People's Republic of China.

About MINISO Group

MINISO Group Holding Limited, an investment holding company, engages in the retail and wholesale of lifestyle products and pop toy products in China, Asia, the United States, and Europe. The company offers products in various categories, including home decor products, small electronics, textiles, accessories, beauty tools, toys, cosmetics, personal care products, snacks, fragrances and perfumes, and stationeries and gifts under the MINISO and WonderLife brand names; and blind boxes, toy bricks, model figures, model kits, collectible dolls, Ichiban Kuji, sculptures, and other popular toys under the TOP TOY brand. The company was founded in 2013 and is based in Guangzhou, China.