Head to Head Survey: MOGU (NYSE:MOGU) vs. Deckers Outdoor (NYSE:DECK)

MOGU (NYSE:MOGU) and Deckers Outdoor (NYSE:DECK) are both retail/wholesale companies, but which is the superior business? We will compare the two companies based on the strength of their profitability, valuation, risk, dividends, earnings, analyst recommendations and institutional ownership.

Analyst Recommendations

This is a breakdown of current recommendations for MOGU and Deckers Outdoor, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
MOGU	0	0	0	0	0.00
Deckers Outdoor	2	13	9	1	2.36

Deckers Outdoor has a consensus target price of $135.89, indicating a potential upside of 17.61%. Given Deckers Outdoor’s stronger consensus rating and higher possible upside, analysts clearly believe Deckers Outdoor is more favorable than MOGU.

Insider and Institutional Ownership

19.1% of MOGU shares are owned by institutional investors. Comparatively, 97.8% of Deckers Outdoor shares are owned by institutional investors. 19.8% of MOGU shares are owned by company insiders. Comparatively, 0.4% of Deckers Outdoor shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Volatility and Risk

MOGU has a beta of 0.2, indicating that its stock price is 80% less volatile than the S&P 500. Comparatively, Deckers Outdoor has a beta of 1.05, indicating that its stock price is 5% more volatile than the S&P 500.

Earnings & Valuation

This table compares MOGU and Deckers Outdoor”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
MOGU	$19.46 million	1.62	-$8.62 million	N/A	N/A
Deckers Outdoor	$4.99 billion	3.44	$966.09 million	$6.52	17.72

Deckers Outdoor has higher revenue and earnings than MOGU.

Profitability

This table compares MOGU and Deckers Outdoor’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
MOGU	N/A	N/A	N/A
Deckers Outdoor	19.42%	40.49%	26.95%

Summary

Deckers Outdoor beats MOGU on 12 of the 13 factors compared between the two stocks.

About MOGU

MOGU Inc., through its subsidiaries, engages in the online fashion and lifestyle business in the People's Republic of China. The company operates an online platform that primarily offers a range of fashion apparel and other products, including beauty products and accessories provided by third party merchants, as well as personal care, food, and medical beauty products. It also provides online marketing, commission, financing, technology, and other related services to merchants, brand partners/owners, and users; and technology services to insurance companies. The company offers its products through mobile apps, including flagship Mogujie app, mini programs on Weixin, and Weixin pay; websites comprising Mogu.com, Mogujie.com and Meilishuo.com. The company was formerly known as Meili Inc. and changed its name to MOGU Inc. in November 2018. The company was incorporated in 2011 and is headquartered in Hangzhou, the People's Republic of China.

About Deckers Outdoor

Deckers Outdoor Corporation, together with its subsidiaries, designs, markets, and distributes footwear, apparel, and accessories for casual lifestyle use and high-performance activities in the United States and internationally. The company offers premium footwear, apparel, and accessories under the UGG brand name; footwear, apparel, and accessories for ultra-runners and athletes under the HOKA brand name; and sandals, shoes, and boots under the Teva brand name. It also provides relaxed casual shoes and sandals under the Sanuk brand name; casual footwear fashion line under the Koolaburra brand name; and footwear under the AHNU brand name. The company sells its products through domestic and international retailers; international distributors; and directly to its consumers through its direct-to-consumer business, which includes e-commerce websites and retail stores. Deckers Outdoor Corporation was founded in 1973 and is headquartered in Goleta, California.