PURPLE INNOVATION (NASDAQ:PRPL – Get Free Report) and Boyd Group Services (OTCMKTS:BYDGF – Get Free Report) are both consumer staples companies, but which is the superior business? We will compare the two companies based on the strength of their profitability, earnings, analyst recommendations, risk, valuation, dividends and institutional ownership.
Risk & Volatility
PURPLE INNOVATION has a beta of 1.58, meaning that its share price is 58% more volatile than the S&P 500. Comparatively, Boyd Group Services has a beta of 0.73, meaning that its share price is 27% less volatile than the S&P 500.
Insider & Institutional Ownership
88.4% of PURPLE INNOVATION shares are owned by institutional investors. Comparatively, 0.2% of Boyd Group Services shares are owned by institutional investors. 53.9% of PURPLE INNOVATION shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.
Profitability
| Net Margins | Return on Equity | Return on Assets | |
| PURPLE INNOVATION | -18.43% | -472.12% | -13.20% |
| Boyd Group Services | 0.27% | 2.70% | 0.91% |
Analyst Recommendations
This is a breakdown of recent recommendations for PURPLE INNOVATION and Boyd Group Services, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| PURPLE INNOVATION | 0 | 1 | 0 | 0 | 2.00 |
| Boyd Group Services | 0 | 1 | 3 | 1 | 3.00 |
PURPLE INNOVATION currently has a consensus target price of $1.00, indicating a potential downside of 1.96%. Given PURPLE INNOVATION’s higher probable upside, equities research analysts clearly believe PURPLE INNOVATION is more favorable than Boyd Group Services.
Earnings and Valuation
This table compares PURPLE INNOVATION and Boyd Group Services”s revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| PURPLE INNOVATION | $487.88 million | 0.23 | -$97.90 million | ($0.78) | -1.31 |
| Boyd Group Services | $3.07 billion | 1.19 | $24.54 million | $0.37 | 461.38 |
Boyd Group Services has higher revenue and earnings than PURPLE INNOVATION. PURPLE INNOVATION is trading at a lower price-to-earnings ratio than Boyd Group Services, indicating that it is currently the more affordable of the two stocks.
Summary
Boyd Group Services beats PURPLE INNOVATION on 11 of the 15 factors compared between the two stocks.
About PURPLE INNOVATION
Purple Innovation, Inc. designs and manufactures sleep and other products in the United States and internationally. The company offers mattresses, pillows, cushions, bases, sheets, platforms, adjustable bases, mattress protectors, foundations, blankets, duvets, duvet covers, seat cushions, and pet beds under the Purple brand. It markets and sells its products through its e-commerce online channels, retail brick-and-mortar wholesale partners, third-party online retailers, and Purple showrooms, as well as through its website, Purple.com. The company was founded in 2010 and is headquartered in Lehi, Utah.
About Boyd Group Services
Boyd Group Services Inc., together with its subsidiaries, operates non-franchised collision repair centers in North America. The company operates its locations under the Boyd Autobody & Glass and Assured Automotive names in Canada; and Gerber Collision & Glass name in the United States. It also operates as a retail auto glass operator under the Gerber Collision & Glass, Glass America, Auto Glass Service, Auto Glass Authority, and Autoglassonly.com names in the United States. In addition, the company operates a third-party administrator, Gerber National Claims Services that offers glass, emergency roadside, and first notice of loss services. It serves insurance companies and individual vehicle owners. The company was founded in 1990 and is headquartered in Winnipeg, Canada.
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