Head to Head Survey: Ceconomy (OTCMKTS:MTTRY) and Kellanova (NYSE:K)

Ceconomy (OTCMKTS:MTTRY) and Kellanova (NYSE:K) are both consumer discretionary companies, but which is the better business? We will compare the two companies based on the strength of their valuation, risk, earnings, dividends, institutional ownership, profitability and analyst recommendations.

Analyst Ratings

This is a summary of current ratings and price targets for Ceconomy and Kellanova, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Ceconomy	0	0	0	1	4.00
Kellanova	0	5	0	0	2.00

Kellanova has a consensus price target of $83.38, indicating a potential upside of 8.33%. Given Kellanova’s higher probable upside, analysts clearly believe Kellanova is more favorable than Ceconomy.

Dividends

Ceconomy pays an annual dividend of $0.02 per share and has a dividend yield of 2.2%. Kellanova pays an annual dividend of $2.32 per share and has a dividend yield of 3.0%. Ceconomy pays out 28.6% of its earnings in the form of a dividend. Kellanova pays out 60.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Kellanova has raised its dividend for 1 consecutive years. Kellanova is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Institutional & Insider Ownership

83.9% of Kellanova shares are owned by institutional investors. 1.8% of Kellanova shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Profitability

This table compares Ceconomy and Kellanova’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Ceconomy	0.71%	38.36%	2.07%
Kellanova	10.56%	32.54%	8.23%

Valuation & Earnings

This table compares Ceconomy and Kellanova”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Ceconomy	$24.34 billion	0.09	$82.44 million	$0.07	12.71
Kellanova	$12.75 billion	2.10	$1.34 billion	$3.81	20.20

Kellanova has lower revenue, but higher earnings than Ceconomy. Ceconomy is trading at a lower price-to-earnings ratio than Kellanova, indicating that it is currently the more affordable of the two stocks.

Volatility and Risk

Ceconomy has a beta of 1.3, meaning that its share price is 30% more volatile than the S&P 500. Comparatively, Kellanova has a beta of 0.27, meaning that its share price is 73% less volatile than the S&P 500.

Summary

Kellanova beats Ceconomy on 11 of the 17 factors compared between the two stocks.

About Ceconomy

Ceconomy AG, together with its subsidiaries, engages in the consumer electronics retail business. It operates stores under the MediaMarkt and Saturn brands. The company offers professional assistance for the installation, connection, and troubleshooting of electronic devices at home under the Deutsche Technikberatung brand. It operates in Germany, Austria, Switzerland, and Hungary, as well as in Western, Southern, and Eastern Europe. Ceconomy AG is based in Düsseldorf, Germany.

About Kellanova

Kellanova, together with its subsidiaries, manufactures and markets snacks and convenience foods in North America, Europe, Latin America, the Asia Pacific, the Middle East, Australia, and Africa. Its principal products include crackers, crisps, savory snacks, toaster pastries, cereal bars, granola bars and bites, ready-to-eat cereals, frozen waffles, veggie foods, and noodles. The company offers its products under the Kellogg’s, Cheez-It, Pringles, Austin, Parati, RXBAR, Eggo, Morningstar Farms, Bisco, Club, Luxe, Minueto, Special K, Toasteds, Town House, Zesta, Zoo Cartoon, Choco Krispis, Crunchy Nut, Kashi, Nutri-Grain, Squares, Zucaritas, Rice Krispies Treats, Sucrilhos, Pop-Tarts, K-Time, Sunibrite, Split Stix, LCMs, Coco Pops, Krave, Frosties, Rice Krispies Squares, Incogmeato, Veggitizers, Gardenburger, Trink, Carr’s, Kellogg’s Extra, Müsli, Fruit n Fibre, Kellogg’s Crunchy Nut, Country Store, Smacks, Honey Bsss, Zimmy’s, Toppas, Tresor, Froot Ring, Chocos, Chex, Guardian, Just Right, Sultana Bran, Rice Bubbles, Sustain, and Choco Krispies brand names. It sells its products to retailers through direct sales forces, as well as brokers and distributors. The company was formerly known as Kellogg Company and changed its name to Kellanova in October 2023. Kellanova was founded in 1906 and is headquartered in Chicago, Illinois.