BrightView (NYSE:BV – Get Free Report) and International Card Establishment (OTCMKTS:ICRD – Get Free Report) are both business services companies, but which is the superior stock? We will compare the two businesses based on the strength of their dividends, risk, analyst recommendations, profitability, institutional ownership, earnings and valuation.
Earnings and Valuation
This table compares BrightView and International Card Establishment”s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| BrightView | $2.77 billion | 0.46 | $66.40 million | $0.03 | 449.00 |
| International Card Establishment | N/A | N/A | N/A | N/A | N/A |
Profitability
This table compares BrightView and International Card Establishment’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| BrightView | 2.00% | 8.76% | 3.33% |
| International Card Establishment | N/A | N/A | N/A |
Insider and Institutional Ownership
92.4% of BrightView shares are held by institutional investors. 2.2% of BrightView shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.
Analyst Recommendations
This is a summary of recent ratings and price targets for BrightView and International Card Establishment, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| BrightView | 1 | 2 | 4 | 0 | 2.43 |
| International Card Establishment | 0 | 0 | 0 | 0 | 0.00 |
BrightView currently has a consensus price target of $17.98, indicating a potential upside of 33.48%. Given BrightView’s stronger consensus rating and higher possible upside, equities research analysts plainly believe BrightView is more favorable than International Card Establishment.
Summary
BrightView beats International Card Establishment on 9 of the 9 factors compared between the two stocks.
About BrightView
BrightView Holdings, Inc., through its subsidiaries, provides commercial landscaping services in the United States. It operates through two segments, Maintenance Services and Development Services. The Maintenance Services segment delivers a suite of recurring commercial landscaping services, including mowing, gardening, mulching and snow removal, water management, irrigation maintenance, tree care, golf course maintenance, and specialty turf maintenance. Its customers' properties include corporate and commercial properties, homeowners associations, public parks, hotels and resorts, airport authorities, municipalities, hospitals and other healthcare facilities, educational institutions, restaurants and retail, and golf courses. This segment's customer base includes approximately 8,800 office parks and corporate campuses 7,100 residential communities, and 550 educational institutions. The Development Services segment offers landscape architecture and development services for new facilities and redesign projects. Its services include project design and management services, landscape architecture and installation, irrigation installation, tree moving and installation, pool and water features, sports field, and other services. BrightView Holdings, Inc. also operates as official field consultant to various league baseball. The company was founded in 1939 and is headquartered in Blue Bell, Pennsylvania.
About International Card Establishment
International Card Establishment, Inc. provides merchant services in the United States. It offers payment processing services for brick and mortar merchants; proprietary gift and loyalty program; gift cards with customized artwork; various merchant terminals and accessories; leasing program; customer support; and agent program. The company is headquartered in Camarillo, California.
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