Coordinated Financial Services Inc. Invests $234,000 in Salesforce Inc. $CRM

Coordinated Financial Services Inc. acquired a new position in shares of Salesforce Inc. (NYSE:CRM) during the second quarter, according to the company in its most recent filing with the Securities & Exchange Commission. The firm acquired 857 shares of the CRM provider’s stock, valued at approximately $234,000.

A number of other institutional investors have also recently added to or reduced their stakes in the stock. IFP Advisors Inc lifted its position in Salesforce by 76.9% during the second quarter. IFP Advisors Inc now owns 19,510 shares of the CRM provider’s stock worth $5,322,000 after buying an additional 8,483 shares in the last quarter. Callan Family Office LLC lifted its position in Salesforce by 188.9% during the second quarter. Callan Family Office LLC now owns 18,351 shares of the CRM provider’s stock worth $5,004,000 after buying an additional 12,000 shares in the last quarter. Rice Partnership LLC lifted its position in Salesforce by 13.4% during the second quarter. Rice Partnership LLC now owns 9,006 shares of the CRM provider’s stock worth $2,456,000 after buying an additional 1,064 shares in the last quarter. TFR Capital LLC. lifted its position in Salesforce by 13.1% during the second quarter. TFR Capital LLC. now owns 1,691 shares of the CRM provider’s stock worth $461,000 after buying an additional 196 shares in the last quarter. Finally, Mainstay Capital Management LLC ADV lifted its position in Salesforce by 107.0% during the second quarter. Mainstay Capital Management LLC ADV now owns 11,534 shares of the CRM provider’s stock worth $3,145,000 after buying an additional 5,961 shares in the last quarter. Hedge funds and other institutional investors own 80.43% of the company’s stock.

Salesforce Price Performance

CRM stock opened at $242.11 on Friday. The company has a current ratio of 1.12, a quick ratio of 1.12 and a debt-to-equity ratio of 0.14. The company has a market capitalization of $230.49 billion, a PE ratio of 35.19, a P/E/G ratio of 2.12 and a beta of 1.19. Salesforce Inc. has a 12-month low of $226.48 and a 12-month high of $369.00. The business’s fifty day moving average price is $244.68 and its 200 day moving average price is $258.93.

Salesforce (NYSE:CRM) last posted its quarterly earnings data on Wednesday, September 3rd. The CRM provider reported $2.91 earnings per share (EPS) for the quarter, beating the consensus estimate of $2.78 by $0.13. The firm had revenue of $10.24 billion for the quarter, compared to the consensus estimate of $10.14 billion. Salesforce had a return on equity of 13.27% and a net margin of 16.87%.The company’s quarterly revenue was up 9.8% compared to the same quarter last year. During the same quarter in the previous year, the business earned $2.56 EPS. Salesforce has set its FY 2026 guidance at 11.330-11.370 EPS. Q3 2026 guidance at 2.840-2.860 EPS. On average, sell-side analysts anticipate that Salesforce Inc. will post 7.46 EPS for the current year.

Salesforce Announces Dividend

The firm also recently declared a quarterly dividend, which was paid on Thursday, October 9th. Shareholders of record on Wednesday, September 17th were given a $0.416 dividend. This represents a $1.66 annualized dividend and a yield of 0.7%. The ex-dividend date of this dividend was Wednesday, September 17th. Salesforce’s dividend payout ratio (DPR) is currently 24.13%.

Insider Activity at Salesforce

In other Salesforce news, CEO Marc Benioff sold 2,250 shares of the company’s stock in a transaction dated Wednesday, August 6th. The stock was sold at an average price of $248.40, for a total transaction of $558,900.00. Following the sale, the chief executive officer owned 11,911,571 shares in the company, valued at $2,958,834,236.40. This represents a 0.02% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available through this link. Also, Director David Blair Kirk purchased 3,400 shares of the business’s stock in a transaction on Tuesday, September 9th. The shares were bought at an average price of $254.66 per share, for a total transaction of $865,844.00. Following the acquisition, the director owned 3,824 shares in the company, valued at $973,819.84. This trade represents a 801.89% increase in their ownership of the stock. The disclosure for this purchase can be found here. Insiders sold a total of 78,750 shares of company stock valued at $19,634,805 in the last three months. 3.00% of the stock is currently owned by corporate insiders.

Wall Street Analyst Weigh In

CRM has been the topic of a number of analyst reports. UBS Group reduced their price objective on Salesforce from $300.00 to $260.00 and set a “neutral” rating on the stock in a research report on Monday, August 18th. BMO Capital Markets reduced their target price on Salesforce from $335.00 to $280.00 and set an “outperform” rating on the stock in a research report on Thursday, September 4th. Wells Fargo & Company reduced their target price on Salesforce from $275.00 to $265.00 and set an “equal weight” rating on the stock in a research report on Thursday, September 4th. Robert W. Baird reduced their target price on Salesforce from $365.00 to $325.00 and set an “outperform” rating on the stock in a research report on Thursday, September 4th. Finally, Deutsche Bank Aktiengesellschaft reduced their target price on Salesforce from $400.00 to $340.00 and set a “buy” rating on the stock in a research report on Thursday, September 4th. Twenty-six analysts have rated the stock with a Buy rating, eleven have given a Hold rating and one has given a Sell rating to the company’s stock. According to MarketBeat.com, Salesforce has an average rating of “Moderate Buy” and an average target price of $331.89.

Salesforce Company Profile

Salesforce, Inc provides Customer Relationship Management (CRM) technology that brings companies and customers together worldwide. The company's service includes sales to store data, monitor leads and progress, forecast opportunities, gain insights through analytics and artificial intelligence, and deliver quotes, contracts, and invoices; and service that enables companies to deliver trusted and highly personalized customer support at scale.