Head to Head Comparison: SHF (NASDAQ:SHFS) vs. CFN Enterprises (OTCMKTS:CNFN)

SHF (NASDAQ:SHFS) and CFN Enterprises (OTCMKTS:CNFN) are both small-cap finance companies, but which is the superior business? We will compare the two companies based on the strength of their risk, profitability, dividends, institutional ownership, valuation, earnings and analyst recommendations.

Analyst Recommendations

This is a breakdown of recent ratings and price targets for SHF and CFN Enterprises, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
SHF	1	0	0	0	1.00
CFN Enterprises	0	0	0	0	0.00

Profitability

This table compares SHF and CFN Enterprises’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
SHF	-480.80%	-417.35%	-226.77%
CFN Enterprises	-20.50%	N/A	-89.39%

Volatility and Risk

SHF has a beta of 0.92, indicating that its stock price is 8% less volatile than the S&P 500. Comparatively, CFN Enterprises has a beta of 1.08, indicating that its stock price is 8% more volatile than the S&P 500.

Insider & Institutional Ownership

29.2% of SHF shares are held by institutional investors. 7.4% of SHF shares are held by company insiders. Comparatively, 40.8% of CFN Enterprises shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Earnings & Valuation

This table compares SHF and CFN Enterprises”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
SHF	$15.24 million	0.71	-$48.32 million	$3.40	1.10
CFN Enterprises	$20.22 million	0.84	-$4.29 million	($0.98)	-2.05

CFN Enterprises has higher revenue and earnings than SHF. CFN Enterprises is trading at a lower price-to-earnings ratio than SHF, indicating that it is currently the more affordable of the two stocks.

Summary

CFN Enterprises beats SHF on 8 of the 12 factors compared between the two stocks.

About SHF

SHF Holdings, Inc., through its subsidiaries, provides access to banking, lending, and other financial services to financial institutions serving the cannabis industry. The company, through its proprietary platform, offers access to business checking and savings accounts, cash management accounts, savings and investment options, commercial lending, courier services, remote deposit services, automated clearing house payments and origination, and wire payments. Its services allow cannabis related businesses to obtain services from financial institutions that allow them to run their business with enhanced financial insight into their business and access to resources. The company was founded in 2015 and is based in Golden, Colorado. SHF Holdings, Inc. operates as a subsidiary of Partner Colorado Credit Union.

About CFN Enterprises

CFN Enterprises Inc. engages in the sponsored content and marketing business in the United States. The company sets up and manages compliant and turnkey ad campaigns, as well as runs sponsored content, including articles, press releases, videos, podcasts, advertisements and other media, email advertisements, and other marketing campaigns for public and private companies. It also operates various media platforms, including CannabisFN.com, CFNMediaNews.com, and other venues to educate and inform investors interested in the cannabis industry; and distributes content across various online platforms, such as the CannabisFN.com website, press releases, financial news syndicates, search engines, YouTube, iTunes, Instagram, X, Facebook, LinkedIn, and others. In addition, the company is involved in the white label manufacturing and co-packing business; and cannabidiol manufacturing business. It serves cannabis, hemp, and wellness industries. The company was formerly known as Accelerize Inc. and changed its name to CFN Enterprises Inc. in October 2019. CFN Enterprises Inc. was founded in 2001 and is based in Whitefish, Montana.