Financial Analysis: Sports Field (OTCMKTS:SFHI) vs. Viking (NYSE:VIK)

Sports Field (OTCMKTS:SFHI) and Viking (NYSE:VIK) are both consumer discretionary companies, but which is the superior business? We will contrast the two companies based on the strength of their institutional ownership, risk, dividends, profitability, analyst recommendations, earnings and valuation.

Profitability

This table compares Sports Field and Viking’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Sports Field	N/A	N/A	N/A
Viking	13.99%	-374.71%	8.94%

Analyst Ratings

This is a breakdown of current recommendations and price targets for Sports Field and Viking, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Sports Field	0	0	0	0	0.00
Viking	1	6	9	0	2.50

Viking has a consensus target price of $58.93, indicating a potential downside of 2.94%. Given Viking’s stronger consensus rating and higher probable upside, analysts clearly believe Viking is more favorable than Sports Field.

Institutional & Insider Ownership

98.8% of Viking shares are owned by institutional investors. 6.9% of Sports Field shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Earnings & Valuation

This table compares Sports Field and Viking”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Sports Field	N/A	N/A	N/A	N/A	N/A
Viking	$5.81 billion	4.63	$152.33 million	$1.85	32.82

Viking has higher revenue and earnings than Sports Field.

Summary

Viking beats Sports Field on 7 of the 9 factors compared between the two stocks.

About Sports Field

Sports Field Holdings, Inc. designs and builds athletic facilities. The firm through its subsidiary, FirstForm, Inc. engages in the design, engineering and construction of athletic facilities and sports complexes. It also designs, develops and manufactures sports surfacing products and associated pre-engineered construction systems. The company was founded on February 8, 2011 and is headquartered in St. Charles, IL.

About Viking

Viking Holdings Ltd engages in the passenger shipping and other forms of passenger transport in North America, the United Kingdom, and internationally. It operates through River and Ocean segments. The company also operates as a tour entrepreneur for passengers and related activities in tourism. As of December 31, 2023, it operated a fleet of 92 ships, including 81 river vessels comprising 58 Longships, 10 smaller classes based on the Longship design, 11 other river vessels, and 1 river vessel charter and the Viking Mississippi; 9 ocean ships; and 2 expedition ships. The company was founded in 1997 and is based in Pembroke, Bermuda.