Sow Good (NASDAQ:SOWG – Get Free Report) and Natural Health Trends (NASDAQ:NHTC – Get Free Report) are both small-cap consumer discretionary companies, but which is the superior business? We will compare the two businesses based on the strength of their dividends, valuation, risk, analyst recommendations, institutional ownership, earnings and profitability.
Analyst Ratings
This is a breakdown of recent ratings and price targets for Sow Good and Natural Health Trends, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Sow Good | 1 | 3 | 0 | 0 | 1.75 |
| Natural Health Trends | 1 | 0 | 0 | 0 | 1.00 |
Sow Good presently has a consensus price target of $4.25, indicating a potential upside of 475.65%. Given Sow Good’s stronger consensus rating and higher probable upside, research analysts clearly believe Sow Good is more favorable than Natural Health Trends.
Valuation and Earnings
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Sow Good | $31.99 million | 0.28 | -$3.70 million | ($1.32) | -0.56 |
| Natural Health Trends | $42.96 million | 1.20 | $570,000.00 | $0.03 | 149.00 |
Natural Health Trends has higher revenue and earnings than Sow Good. Sow Good is trading at a lower price-to-earnings ratio than Natural Health Trends, indicating that it is currently the more affordable of the two stocks.
Volatility & Risk
Sow Good has a beta of 1.8, meaning that its share price is 80% more volatile than the S&P 500. Comparatively, Natural Health Trends has a beta of 0.71, meaning that its share price is 29% less volatile than the S&P 500.
Insider & Institutional Ownership
10.7% of Sow Good shares are held by institutional investors. Comparatively, 10.1% of Natural Health Trends shares are held by institutional investors. 50.1% of Sow Good shares are held by insiders. Comparatively, 9.6% of Natural Health Trends shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.
Profitability
This table compares Sow Good and Natural Health Trends’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Sow Good | -154.31% | -46.08% | -26.61% |
| Natural Health Trends | 0.83% | 1.09% | 0.66% |
Summary
Natural Health Trends beats Sow Good on 8 of the 13 factors compared between the two stocks.
About Sow Good
Sow Good Inc. is engaged in producing nutritious products in the freeze-dried food industry. Sow Good Inc., formerly known as Black Ridge Oil and Gas Inc., is based in IRVING, Texas.
About Natural Health Trends
Natural Health Trends Corp., a direct-selling and e-commerce company, provides personal care, wellness, and lifestyle products under the NHT Global brand. The company offers wellness products, including liquid, encapsulated, tableted and powder dietary and nutritional supplements, vitamins, and minerals; and herbal products comprising herbal supplements. It also provides beauty products, such as age-defying and hydrating cleansers, creams, lotions, serums, and toners; and lifestyle products, which include weight management and energy enhancing supplements, as well as topical gels. In addition, the company offers home appliances; and daily products, such as oral care, hair care, and body care. It sells its products directly to consumers, as well as through an e-commerce retail platform in the United States, Canada, Cayman Islands, Mexico, Peru, Hong Kong, Taiwan, China, Singapore, Malaysia, Thailand, South Korea, Japan, India, Russia, Kazakhstan, and Europe. The company was formerly known as Florida Institute of Massage Therapy, Inc. and changed its name to Natural Health Trends Corp. in June 1993. Natural Health Trends Corp. was incorporated in 1988 and is headquartered in Tsim Sha Tsui, Hong Kong.
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