Salesforce Inc. $CRM Shares Bought by Phoenix Financial Ltd.

Phoenix Financial Ltd. raised its position in Salesforce Inc. (NYSE:CRM) by 0.7% in the 2nd quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission (SEC). The institutional investor owned 53,375 shares of the CRM provider’s stock after acquiring an additional 363 shares during the quarter. Phoenix Financial Ltd.’s holdings in Salesforce were worth $14,559,000 as of its most recent SEC filing.

Several other institutional investors also recently bought and sold shares of the company. Vanguard Group Inc. grew its position in Salesforce by 1.6% in the 1st quarter. Vanguard Group Inc. now owns 87,913,628 shares of the CRM provider’s stock valued at $23,592,501,000 after acquiring an additional 1,383,942 shares in the last quarter. UBS AM A Distinct Business Unit of UBS Asset Management Americas LLC boosted its stake in shares of Salesforce by 6.9% in the 1st quarter. UBS AM A Distinct Business Unit of UBS Asset Management Americas LLC now owns 9,258,518 shares of the CRM provider’s stock valued at $2,484,616,000 after buying an additional 600,386 shares during the period. Goldman Sachs Group Inc. boosted its stake in shares of Salesforce by 5.1% in the 1st quarter. Goldman Sachs Group Inc. now owns 9,014,148 shares of the CRM provider’s stock valued at $2,419,037,000 after buying an additional 437,435 shares during the period. Nuveen LLC purchased a new position in shares of Salesforce in the 1st quarter valued at about $2,039,196,000. Finally, Charles Schwab Investment Management Inc. boosted its stake in shares of Salesforce by 4.9% in the 1st quarter. Charles Schwab Investment Management Inc. now owns 6,362,035 shares of the CRM provider’s stock valued at $1,707,316,000 after buying an additional 295,681 shares during the period. 80.43% of the stock is owned by institutional investors and hedge funds.

Wall Street Analyst Weigh In

Several equities analysts have recently issued reports on CRM shares. Roth Capital reiterated a “buy” rating and issued a $395.00 price objective on shares of Salesforce in a research note on Thursday, September 4th. Northland Capmk cut Salesforce from a “strong-buy” rating to a “hold” rating in a research note on Tuesday, October 14th. Robert W. Baird decreased their price objective on Salesforce from $365.00 to $325.00 and set an “outperform” rating for the company in a research note on Thursday, September 4th. DA Davidson reiterated a “neutral” rating and issued a $225.00 price objective on shares of Salesforce in a research note on Thursday, October 16th. Finally, Stifel Nicolaus decreased their target price on Salesforce from $325.00 to $300.00 and set a “buy” rating for the company in a research note on Thursday, October 9th. Twenty-five analysts have rated the stock with a Buy rating, thirteen have issued a Hold rating and one has issued a Sell rating to the company’s stock. Based on data from MarketBeat, the stock currently has a consensus rating of “Moderate Buy” and a consensus target price of $325.23.

Salesforce Price Performance

CRM stock opened at $254.31 on Tuesday. The stock has a market cap of $242.10 billion, a price-to-earnings ratio of 36.96, a PEG ratio of 2.04 and a beta of 1.19. Salesforce Inc. has a fifty-two week low of $226.48 and a fifty-two week high of $369.00. The business has a 50 day moving average price of $244.81 and a 200 day moving average price of $257.89. The company has a quick ratio of 1.12, a current ratio of 1.12 and a debt-to-equity ratio of 0.14.

Salesforce (NYSE:CRM) last released its quarterly earnings results on Wednesday, September 3rd. The CRM provider reported $2.91 EPS for the quarter, topping the consensus estimate of $2.78 by $0.13. The company had revenue of $10.24 billion for the quarter, compared to analyst estimates of $10.14 billion. Salesforce had a return on equity of 13.27% and a net margin of 16.87%.The firm’s revenue was up 9.8% compared to the same quarter last year. During the same quarter in the previous year, the company posted $2.56 earnings per share. Salesforce has set its FY 2026 guidance at 11.330-11.370 EPS. Q3 2026 guidance at 2.840-2.860 EPS. Equities research analysts anticipate that Salesforce Inc. will post 7.46 earnings per share for the current fiscal year.

Salesforce Dividend Announcement

The company also recently declared a quarterly dividend, which was paid on Thursday, October 9th. Shareholders of record on Wednesday, September 17th were given a dividend of $0.416 per share. The ex-dividend date of this dividend was Wednesday, September 17th. This represents a $1.66 annualized dividend and a yield of 0.7%. Salesforce’s payout ratio is 24.13%.

Insider Activity at Salesforce

In other news, Director David Blair Kirk purchased 3,400 shares of the business’s stock in a transaction on Tuesday, September 9th. The shares were bought at an average price of $254.66 per share, with a total value of $865,844.00. Following the completion of the transaction, the director directly owned 3,824 shares in the company, valued at approximately $973,819.84. This represents a 801.89% increase in their position. The purchase was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this hyperlink. Also, CEO Marc Benioff sold 2,250 shares of Salesforce stock in a transaction that occurred on Friday, August 15th. The stock was sold at an average price of $241.49, for a total value of $543,352.50. Following the transaction, the chief executive officer directly owned 11,911,571 shares in the company, valued at approximately $2,876,525,280.79. This trade represents a 0.02% decrease in their position. The disclosure for this sale can be found here. In the last ninety days, insiders have sold 78,750 shares of company stock worth $19,480,343. 3.00% of the stock is currently owned by corporate insiders.

About Salesforce

Salesforce, Inc provides Customer Relationship Management (CRM) technology that brings companies and customers together worldwide. The company's service includes sales to store data, monitor leads and progress, forecast opportunities, gain insights through analytics and artificial intelligence, and deliver quotes, contracts, and invoices; and service that enables companies to deliver trusted and highly personalized customer support at scale.