Financial Contrast: Bollinger Industries (OTCMKTS:BOLL) & Sturm, Ruger & Company, Inc. (NYSE:RGR)

Bollinger Industries (OTCMKTS:BOLL) and Sturm, Ruger & Company, Inc. (NYSE:RGR) are both consumer discretionary companies, but which is the superior business? We will compare the two businesses based on the strength of their dividends, earnings, institutional ownership, risk, valuation, profitability and analyst recommendations.

Profitability

This table compares Bollinger Industries and Sturm, Ruger & Company, Inc.’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Bollinger Industries	N/A	N/A	N/A
Sturm, Ruger & Company, Inc.	1.07%	9.53%	7.98%

Analyst Recommendations

This is a summary of current recommendations and price targets for Bollinger Industries and Sturm, Ruger & Company, Inc., as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Bollinger Industries	0	0	0	0	0.00
Sturm, Ruger & Company, Inc.	1	0	0	0	1.00

Insider and Institutional Ownership

64.0% of Sturm, Ruger & Company, Inc. shares are held by institutional investors. 60.6% of Bollinger Industries shares are held by insiders. Comparatively, 4.6% of Sturm, Ruger & Company, Inc. shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Earnings & Valuation

This table compares Bollinger Industries and Sturm, Ruger & Company, Inc.”s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Bollinger Industries	N/A	N/A	N/A	N/A	N/A
Sturm, Ruger & Company, Inc.	$535.64 million	1.34	$30.56 million	$0.31	142.78

Sturm, Ruger & Company, Inc. has higher revenue and earnings than Bollinger Industries.

Risk and Volatility

Bollinger Industries has a beta of -0.07, meaning that its share price is 107% less volatile than the S&P 500. Comparatively, Sturm, Ruger & Company, Inc. has a beta of 0.09, meaning that its share price is 91% less volatile than the S&P 500.

Summary

Sturm, Ruger & Company, Inc. beats Bollinger Industries on 7 of the 8 factors compared between the two stocks.

About Bollinger Industries

Bollinger Industries, Inc. operates as a consumer products company in the United States and internationally. It offers flashlights and other lighting solutions under the NEBO brand name; pocketknives, pocket tools, and everyday carry gadgets under the TRUE brand name; pest defense products under the Skeeter Hawk brand; lights, lasers, and optics under the iPROTEC name; personal heating products under the THAW brand name; and power banks under the HALO brand name. The company offers products through retail stores and online shopping sites, as well as through its own website. Bollinger Industries, Inc. was founded in 1974 and is based in Roanoke, Texas.

About Sturm, Ruger & Company, Inc.

Sturm, Ruger & Co., Inc. engages in the business of designing, manufacturing, and selling firearms to domestic customers. It operates through the Firearms and Castings segments. The Firearms segment focuses on manufacturing and selling rifles, pistols, and revolvers principally to a number of federally licensed, independent wholesale distributors. The Castings segment offers steel investment castings and metal injection molding parts. The company was founded by William B. Ruger in 1949 and is headquartered in Southport, CT.