 HBK Sorce Advisory LLC decreased its stake in shares of  Salesforce Inc. (NYSE:CRM – Free Report) by 5.8% in the second quarter, HoldingsChannel reports. The institutional investor  owned 5,050 shares of the CRM provider’s stock after selling 310 shares during the period. HBK Sorce Advisory LLC’s holdings in Salesforce were worth $1,377,000 at the end of the most recent quarter.
HBK Sorce Advisory LLC decreased its stake in shares of  Salesforce Inc. (NYSE:CRM – Free Report) by 5.8% in the second quarter, HoldingsChannel reports. The institutional investor  owned 5,050 shares of the CRM provider’s stock after selling 310 shares during the period. HBK Sorce Advisory LLC’s holdings in Salesforce were worth $1,377,000 at the end of the most recent quarter. 
A number of other institutional investors and hedge funds also recently added to or reduced their stakes in the stock. Brighton Jones LLC raised its holdings in shares of Salesforce by 13.7% in the 4th quarter. Brighton Jones LLC now owns 25,668 shares of the CRM provider’s stock valued at $8,582,000 after purchasing an additional 3,102 shares in the last quarter. Revolve Wealth Partners LLC raised its holdings in shares of Salesforce by 12.6% in the 4th quarter. Revolve Wealth Partners LLC now owns 1,827 shares of the CRM provider’s stock valued at $611,000 after purchasing an additional 205 shares in the last quarter. Bison Wealth LLC raised its holdings in shares of Salesforce by 9.0% in the 4th quarter. Bison Wealth LLC now owns 2,234 shares of the CRM provider’s stock valued at $747,000 after purchasing an additional 184 shares in the last quarter. Golden State Wealth Management LLC raised its holdings in shares of Salesforce by 23.7% in the 1st quarter. Golden State Wealth Management LLC now owns 1,931 shares of the CRM provider’s stock valued at $518,000 after purchasing an additional 370 shares in the last quarter. Finally, Clear Creek Financial Management LLC raised its holdings in shares of Salesforce by 16.1% in the 1st quarter. Clear Creek Financial Management LLC now owns 1,262 shares of the CRM provider’s stock valued at $339,000 after purchasing an additional 175 shares in the last quarter. Institutional investors own 80.43% of the company’s stock.
Analyst Ratings Changes
Several equities research analysts have recently commented on CRM shares. Royal Bank Of Canada reduced their price target on shares of Salesforce from $275.00 to $250.00 and set a “sector perform” rating for the company in a report on Thursday, September 4th. Canaccord Genuity Group cut their price objective on shares of Salesforce from $350.00 to $300.00 and set a “buy” rating on the stock in a research report on Thursday, September 4th. Deutsche Bank Aktiengesellschaft cut their price objective on shares of Salesforce from $400.00 to $340.00 and set a “buy” rating on the stock in a research report on Thursday, September 4th. UBS Group cut their price objective on shares of Salesforce from $300.00 to $260.00 and set a “neutral” rating on the stock in a research report on Monday, August 18th. Finally, Wells Fargo & Company cut their price objective on shares of Salesforce from $275.00 to $265.00 and set an “equal weight” rating on the stock in a research report on Thursday, September 4th. Twenty-five equities research analysts have rated the stock with a Buy rating, thirteen have issued a Hold rating and one has issued a Sell rating to the stock. Based on data from MarketBeat, the company currently has a consensus rating of “Moderate Buy” and an average target price of $325.23.
Salesforce Stock Up 2.2%
NYSE:CRM opened at $256.90 on Friday. The company has a market cap of $244.57 billion, a PE ratio of 37.34, a P/E/G ratio of 2.11 and a beta of 1.19. Salesforce Inc. has a twelve month low of $226.48 and a twelve month high of $369.00. The company has a current ratio of 1.12, a quick ratio of 1.12 and a debt-to-equity ratio of 0.14. The company’s 50 day moving average is $247.26 and its two-hundred day moving average is $258.02.
Salesforce (NYSE:CRM – Get Free Report) last released its earnings results on Wednesday, September 3rd. The CRM provider reported $2.91 earnings per share for the quarter, topping the consensus estimate of $2.78 by $0.13. The company had revenue of $10.24 billion for the quarter, compared to the consensus estimate of $10.14 billion. Salesforce had a net margin of 16.87% and a return on equity of 13.27%. Salesforce’s revenue was up 9.8% compared to the same quarter last year. During the same quarter in the previous year, the firm earned $2.56 EPS. Salesforce has set its FY 2026 guidance at 11.330-11.370 EPS. Q3 2026 guidance at 2.840-2.860 EPS. Analysts anticipate that Salesforce Inc. will post 7.46 EPS for the current year.
Salesforce Announces Dividend
The business also recently announced a quarterly dividend, which was paid on Thursday, October 9th. Shareholders of record on Wednesday, September 17th were given a dividend of $0.416 per share. This represents a $1.66 annualized dividend and a yield of 0.6%. The ex-dividend date of this dividend was Wednesday, September 17th. Salesforce’s payout ratio is currently 24.13%.
Insiders Place Their Bets
In other news, CEO Marc Benioff sold 2,250 shares of the company’s stock in a transaction on Wednesday, October 29th. The shares were sold at an average price of $252.04, for a total value of $567,090.00. Following the sale, the chief executive officer directly owned 11,911,571 shares of the company’s stock, valued at $3,002,192,354.84. This represents a 0.02% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through the SEC website. Over the last quarter, insiders have sold 78,750 shares of company stock worth $19,372,928. 3.00% of the stock is currently owned by insiders.
Salesforce Company Profile
Salesforce, Inc provides Customer Relationship Management (CRM) technology that brings companies and customers together worldwide. The company's service includes sales to store data, monitor leads and progress, forecast opportunities, gain insights through analytics and artificial intelligence, and deliver quotes, contracts, and invoices; and service that enables companies to deliver trusted and highly personalized customer support at scale.
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