Insider Selling: Salesforce (NYSE:CRM) CEO Sells $567,090.00 in Stock

Salesforce Inc. (NYSE:CRM) CEO Marc Benioff sold 2,250 shares of Salesforce stock in a transaction dated Wednesday, October 29th. The shares were sold at an average price of $252.04, for a total value of $567,090.00. Following the transaction, the chief executive officer owned 11,911,571 shares of the company’s stock, valued at $3,002,192,354.84. This trade represents a 0.02% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which is available at this link.

Marc Benioff also recently made the following trade(s):

• On Monday, October 27th, Marc Benioff sold 2,250 shares of Salesforce stock. The stock was sold at an average price of $256.13, for a total value of $576,292.50.
• On Friday, October 24th, Marc Benioff sold 2,250 shares of Salesforce stock. The stock was sold at an average price of $255.56, for a total transaction of $575,010.00.
• On Wednesday, October 22nd, Marc Benioff sold 2,250 shares of Salesforce stock. The stock was sold at an average price of $259.01, for a total transaction of $582,772.50.
• On Monday, October 20th, Marc Benioff sold 2,250 shares of Salesforce stock. The shares were sold at an average price of $252.28, for a total transaction of $567,630.00.
• On Friday, October 17th, Marc Benioff sold 2,250 shares of Salesforce stock. The stock was sold at an average price of $244.64, for a total transaction of $550,440.00.
• On Wednesday, October 15th, Marc Benioff sold 2,250 shares of Salesforce stock. The stock was sold at an average price of $238.37, for a total transaction of $536,332.50.
• On Friday, October 10th, Marc Benioff sold 2,250 shares of Salesforce stock. The stock was sold at an average price of $243.60, for a total transaction of $548,100.00.
• On Monday, October 13th, Marc Benioff sold 2,250 shares of Salesforce stock. The stock was sold at an average price of $245.91, for a total transaction of $553,297.50.
• On Wednesday, October 8th, Marc Benioff sold 2,250 shares of Salesforce stock. The stock was sold at an average price of $239.79, for a total transaction of $539,527.50.
• On Monday, October 6th, Marc Benioff sold 2,250 shares of Salesforce stock. The stock was sold at an average price of $241.32, for a total transaction of $542,970.00.

Salesforce Stock Up 1.5%

Shares of NYSE:CRM opened at $260.55 on Friday. The firm has a fifty day moving average of $247.52 and a 200 day moving average of $258.08. The company has a debt-to-equity ratio of 0.14, a quick ratio of 1.12 and a current ratio of 1.12. Salesforce Inc. has a 52-week low of $226.48 and a 52-week high of $369.00. The firm has a market capitalization of $248.04 billion, a PE ratio of 37.87, a price-to-earnings-growth ratio of 2.11 and a beta of 1.19.

Salesforce (NYSE:CRM) last posted its quarterly earnings results on Wednesday, September 3rd. The CRM provider reported $2.91 earnings per share (EPS) for the quarter, beating the consensus estimate of $2.78 by $0.13. Salesforce had a net margin of 16.87% and a return on equity of 13.27%. The business had revenue of $10.24 billion during the quarter, compared to analyst estimates of $10.14 billion. During the same period in the prior year, the business posted $2.56 earnings per share. The company’s revenue was up 9.8% on a year-over-year basis. Salesforce has set its FY 2026 guidance at 11.330-11.370 EPS. Q3 2026 guidance at 2.840-2.860 EPS. As a group, research analysts anticipate that Salesforce Inc. will post 7.46 EPS for the current fiscal year.

Salesforce Dividend Announcement

The firm also recently declared a quarterly dividend, which was paid on Thursday, October 9th. Shareholders of record on Wednesday, September 17th were given a dividend of $0.416 per share. This represents a $1.66 annualized dividend and a yield of 0.6%. The ex-dividend date was Wednesday, September 17th. Salesforce’s dividend payout ratio is presently 24.13%.

Hedge Funds Weigh In On Salesforce

A number of institutional investors have recently bought and sold shares of the stock. Coign Capital Advisors LLC raised its stake in Salesforce by 1.7% in the first quarter. Coign Capital Advisors LLC now owns 2,183 shares of the CRM provider’s stock worth $586,000 after buying an additional 37 shares in the last quarter. Staley Capital Advisers Inc. raised its stake in Salesforce by 1.1% in the first quarter. Staley Capital Advisers Inc. now owns 3,343 shares of the CRM provider’s stock worth $897,000 after buying an additional 38 shares in the last quarter. KDT Advisors LLC raised its stake in Salesforce by 4.1% in the first quarter. KDT Advisors LLC now owns 967 shares of the CRM provider’s stock worth $260,000 after buying an additional 38 shares in the last quarter. Liberty One Investment Management LLC raised its stake in Salesforce by 1.2% in the first quarter. Liberty One Investment Management LLC now owns 3,165 shares of the CRM provider’s stock worth $849,000 after buying an additional 39 shares in the last quarter. Finally, First Command Advisory Services Inc. raised its stake in Salesforce by 7.3% in the first quarter. First Command Advisory Services Inc. now owns 572 shares of the CRM provider’s stock worth $154,000 after buying an additional 39 shares in the last quarter. 80.43% of the stock is owned by institutional investors.

Analyst Upgrades and Downgrades

CRM has been the subject of several analyst reports. Bank of America cut their price target on shares of Salesforce from $350.00 to $325.00 and set a “buy” rating for the company in a research report on Tuesday, August 26th. Wells Fargo & Company cut their price target on shares of Salesforce from $275.00 to $265.00 and set an “equal weight” rating for the company in a research report on Thursday, September 4th. Oppenheimer lowered their price objective on shares of Salesforce from $370.00 to $315.00 and set an “outperform” rating for the company in a research note on Tuesday, August 26th. Robert W. Baird lowered their price objective on shares of Salesforce from $365.00 to $325.00 and set an “outperform” rating for the company in a research note on Thursday, September 4th. Finally, Wall Street Zen raised shares of Salesforce from a “hold” rating to a “buy” rating in a research note on Saturday, October 11th. Twenty-five analysts have rated the stock with a Buy rating, thirteen have issued a Hold rating and one has assigned a Sell rating to the company. Based on data from MarketBeat, Salesforce has an average rating of “Moderate Buy” and an average target price of $325.23.

About Salesforce

Salesforce, Inc provides Customer Relationship Management (CRM) technology that brings companies and customers together worldwide. The company's service includes sales to store data, monitor leads and progress, forecast opportunities, gain insights through analytics and artificial intelligence, and deliver quotes, contracts, and invoices; and service that enables companies to deliver trusted and highly personalized customer support at scale.