Princeton Capital Management LLC Raises Holdings in Salesforce Inc. $CRM

Princeton Capital Management LLC lifted its position in Salesforce Inc. (NYSE:CRM) by 4.1% during the 2nd quarter, according to its most recent disclosure with the Securities and Exchange Commission. The fund owned 5,643 shares of the CRM provider’s stock after purchasing an additional 224 shares during the quarter. Princeton Capital Management LLC’s holdings in Salesforce were worth $1,539,000 at the end of the most recent reporting period.

A number of other hedge funds and other institutional investors also recently added to or reduced their stakes in CRM. Achmea Investment Management B.V. increased its position in Salesforce by 9.2% during the second quarter. Achmea Investment Management B.V. now owns 148,254 shares of the CRM provider’s stock valued at $40,427,000 after acquiring an additional 12,544 shares during the last quarter. Diversified Trust Co boosted its stake in shares of Salesforce by 30.1% during the 2nd quarter. Diversified Trust Co now owns 27,786 shares of the CRM provider’s stock worth $7,577,000 after purchasing an additional 6,430 shares during the period. Neville Rodie & Shaw Inc. boosted its stake in shares of Salesforce by 4.6% during the 2nd quarter. Neville Rodie & Shaw Inc. now owns 59,970 shares of the CRM provider’s stock worth $16,353,000 after purchasing an additional 2,644 shares during the period. Andra AP fonden grew its holdings in Salesforce by 34.4% during the 2nd quarter. Andra AP fonden now owns 174,145 shares of the CRM provider’s stock valued at $47,488,000 after purchasing an additional 44,600 shares during the last quarter. Finally, Sienna Gestion raised its position in Salesforce by 10.6% in the 2nd quarter. Sienna Gestion now owns 48,728 shares of the CRM provider’s stock worth $12,131,000 after purchasing an additional 4,653 shares during the period. 80.43% of the stock is owned by institutional investors.

Analyst Ratings Changes

Several brokerages have recently weighed in on CRM. Barclays reduced their price target on Salesforce from $347.00 to $316.00 and set an “overweight” rating on the stock in a report on Monday, August 18th. Stifel Nicolaus reduced their price target on shares of Salesforce from $325.00 to $300.00 and set a “buy” rating on the stock in a research note on Thursday, October 9th. Roth Capital reissued a “buy” rating and issued a $395.00 price objective on shares of Salesforce in a research report on Thursday, September 4th. Macquarie restated a “neutral” rating and issued a $250.00 target price on shares of Salesforce in a research note on Thursday, October 16th. Finally, Robert W. Baird decreased their price target on shares of Salesforce from $365.00 to $325.00 and set an “outperform” rating for the company in a research note on Thursday, September 4th. Twenty-five analysts have rated the stock with a Buy rating, thirteen have issued a Hold rating and one has given a Sell rating to the company’s stock. According to MarketBeat, the stock has an average rating of “Moderate Buy” and an average target price of $325.23.

Salesforce Trading Down 5.3%

CRM opened at $239.27 on Friday. The company has a current ratio of 1.12, a quick ratio of 1.12 and a debt-to-equity ratio of 0.14. The firm has a market cap of $227.79 billion, a price-to-earnings ratio of 34.78, a PEG ratio of 2.11 and a beta of 1.19. Salesforce Inc. has a 12 month low of $226.48 and a 12 month high of $369.00. The stock has a fifty day moving average price of $247.74 and a 200-day moving average price of $258.13.

Salesforce (NYSE:CRM) last posted its earnings results on Wednesday, September 3rd. The CRM provider reported $2.91 earnings per share (EPS) for the quarter, beating the consensus estimate of $2.78 by $0.13. The company had revenue of $10.24 billion for the quarter, compared to analyst estimates of $10.14 billion. Salesforce had a return on equity of 13.27% and a net margin of 16.87%.The firm’s quarterly revenue was up 9.8% compared to the same quarter last year. During the same quarter in the previous year, the firm earned $2.56 earnings per share. Salesforce has set its FY 2026 guidance at 11.330-11.370 EPS. Q3 2026 guidance at 2.840-2.860 EPS. As a group, equities research analysts anticipate that Salesforce Inc. will post 7.46 earnings per share for the current fiscal year.

Salesforce Announces Dividend

The company also recently declared a quarterly dividend, which was paid on Thursday, October 9th. Shareholders of record on Wednesday, September 17th were issued a $0.416 dividend. This represents a $1.66 annualized dividend and a yield of 0.7%. The ex-dividend date of this dividend was Wednesday, September 17th. Salesforce’s payout ratio is currently 24.13%.

Insiders Place Their Bets

In other Salesforce news, Director David Blair Kirk purchased 3,400 shares of the firm’s stock in a transaction on Tuesday, September 9th. The stock was bought at an average cost of $254.66 per share, for a total transaction of $865,844.00. Following the completion of the purchase, the director owned 3,824 shares in the company, valued at $973,819.84. This represents a 801.89% increase in their position. The purchase was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. Also, CEO Marc Benioff sold 2,250 shares of the firm’s stock in a transaction dated Thursday, September 4th. The stock was sold at an average price of $241.50, for a total value of $543,375.00. Following the completion of the sale, the chief executive officer directly owned 11,911,571 shares of the company’s stock, valued at approximately $2,876,644,396.50. This represents a 0.02% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Over the last ninety days, insiders have sold 74,372 shares of company stock worth $18,317,866. Insiders own 3.00% of the company’s stock.

About Salesforce

Salesforce, Inc provides Customer Relationship Management (CRM) technology that brings companies and customers together worldwide. The company's service includes sales to store data, monitor leads and progress, forecast opportunities, gain insights through analytics and artificial intelligence, and deliver quotes, contracts, and invoices; and service that enables companies to deliver trusted and highly personalized customer support at scale.