Baozun (NASDAQ:BZUN) & Culture Medium (OTCMKTS:UPIN) Critical Review

Baozun (NASDAQ:BZUN) and Culture Medium (OTCMKTS:UPIN) are both computer and technology companies, but which is the superior investment? We will compare the two companies based on the strength of their valuation, profitability, dividends, risk, analyst recommendations, earnings and institutional ownership.

Institutional & Insider Ownership

47.3% of Baozun shares are owned by institutional investors. 59.2% of Baozun shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Analyst Recommendations

This is a summary of recent recommendations and price targets for Baozun and Culture Medium, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Baozun	1	0	1	0	2.00
Culture Medium	0	0	0	0	0.00

Baozun currently has a consensus target price of $4.20, indicating a potential upside of 29.63%. Given Baozun’s stronger consensus rating and higher probable upside, analysts plainly believe Baozun is more favorable than Culture Medium.

Profitability

This table compares Baozun and Culture Medium’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Baozun	-1.93%	-4.60%	-1.89%
Culture Medium	N/A	N/A	N/A

Valuation & Earnings

This table compares Baozun and Culture Medium”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Baozun	$1.29 billion	0.15	-$18.68 million	($0.44)	-7.36
Culture Medium	N/A	N/A	N/A	N/A	N/A

Culture Medium has lower revenue, but higher earnings than Baozun.

Volatility & Risk

Baozun has a beta of 0.31, meaning that its share price is 69% less volatile than the S&P 500. Comparatively, Culture Medium has a beta of -1.49, meaning that its share price is 249% less volatile than the S&P 500.

Summary

Baozun beats Culture Medium on 7 of the 10 factors compared between the two stocks.

About Baozun

Baozun Inc., through its subsidiaries, provides end-to-end e-commerce solutions to brand partners in the People’s Republic of China. The company operates through two segments, E-Commerce and Brand Management (BBM). The E-Commerce segment offers brands’ store operations, customer services and value-added services in logistics and supply chain management, IT, and digital marketing. The Brand Management segment provides brand management, strategic and tactic positioning, branding and marketing, retail and e-commerce operations, supply chain, and logistics and technology services. It serves brand partners in various categories, including apparel and accessories, appliances, electronics, home and furnishings, food and health products, beauty and cosmetics, fast moving consumer goods, mother and baby products, and automobiles. The company was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015. Baozun Inc. was founded in 2007 and is headquartered in Shanghai, the People’s Republic of China.

About Culture Medium

Universal Power Industry Corporation designs, imports, and wholesales apparel under the Indigo People brand. It also identifies and acquires residential land for the development, as well as light income-producing commercial properties; and distributes fire suppression products. The company was formerly known as Code Navy and changed its name to Universal Power Industry Corporation in April 2016. Universal Power Industry Corporation was incorporated in 2007 and is based in Great Neck, New York.