comScore (NASDAQ:SCOR) Director Sells $13,713.70 in Stock

comScore, Inc. (NASDAQ:SCOR) Director William Paul Livek sold 2,002 shares of the company’s stock in a transaction that occurred on Wednesday, November 12th. The stock was sold at an average price of $6.85, for a total value of $13,713.70. Following the completion of the transaction, the director owned 197,373 shares of the company’s stock, valued at approximately $1,352,005.05. This represents a 1.00% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through this link.

William Paul Livek also recently made the following trade(s):

• On Tuesday, November 11th, William Paul Livek sold 3,735 shares of comScore stock. The shares were sold at an average price of $7.12, for a total transaction of $26,593.20.
• On Monday, November 10th, William Paul Livek sold 2,206 shares of comScore stock. The stock was sold at an average price of $7.57, for a total transaction of $16,699.42.

comScore Trading Down 2.4%

Shares of SCOR stock opened at $6.43 on Monday. The firm has a fifty day simple moving average of $7.22 and a 200-day simple moving average of $6.08. The company has a market capitalization of $32.25 million, a PE ratio of -0.37 and a beta of 1.20. comScore, Inc. has a twelve month low of $4.39 and a twelve month high of $10.18.

Analysts Set New Price Targets

Separately, Weiss Ratings reaffirmed a “sell (d-)” rating on shares of comScore in a research report on Wednesday, November 5th. One analyst has rated the stock with a Sell rating, According to MarketBeat.com, the company presently has an average rating of “Sell”.

Institutional Inflows and Outflows

An institutional investor recently raised its position in comScore stock. Westerly Capital Management LLC grew its stake in shares of comScore, Inc. (NASDAQ:SCOR) by 1.3% in the 2nd quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission (SEC). The institutional investor owned 400,000 shares of the company’s stock after acquiring an additional 5,000 shares during the period. Westerly Capital Management LLC owned about 7.98% of comScore worth $1,928,000 at the end of the most recent quarter. 42.15% of the stock is owned by institutional investors.

comScore Company Profile

comScore, Inc operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company provides digital ad solutions, including Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation.