Contrasting Lifevantage (NASDAQ:LFVN) and Vapor (OTCMKTS:HCMC)

Lifevantage (NASDAQ:LFVN) and Vapor (OTCMKTS:HCMC) are both small-cap medical companies, but which is the better stock? We will contrast the two businesses based on the strength of their profitability, valuation, risk, dividends, analyst recommendations, institutional ownership and earnings.

Profitability

This table compares Lifevantage and Vapor’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Lifevantage	4.29%	33.75%	15.26%
Vapor	N/A	N/A	-356.77%

Volatility and Risk

Lifevantage has a beta of 0.22, suggesting that its stock price is 78% less volatile than the S&P 500. Comparatively, Vapor has a beta of -1.4, suggesting that its stock price is 240% less volatile than the S&P 500.

Earnings & Valuation

This table compares Lifevantage and Vapor”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Lifevantage	$228.88 million	0.36	$9.81 million	$0.77	8.42
Vapor	N/A	N/A	-$11.89 million	N/A	N/A

Lifevantage has higher revenue and earnings than Vapor.

Analyst Recommendations

This is a breakdown of current ratings and target prices for Lifevantage and Vapor, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Lifevantage	0	1	2	0	2.67
Vapor	0	0	0	0	0.00

Lifevantage presently has a consensus target price of $23.50, suggesting a potential upside of 262.65%. Given Lifevantage’s stronger consensus rating and higher probable upside, equities research analysts plainly believe Lifevantage is more favorable than Vapor.

Insider & Institutional Ownership

35.3% of Lifevantage shares are held by institutional investors. Comparatively, 0.1% of Vapor shares are held by institutional investors. 22.0% of Lifevantage shares are held by insiders. Comparatively, 44.9% of Vapor shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Summary

Lifevantage beats Vapor on 10 of the 11 factors compared between the two stocks.

About Lifevantage

LifeVantage Corporation engages in the identification, research, development, formulation, and sale of advanced nutrigenomic activators, dietary supplements, nootropics, pre- and pro-biotics, weight management, skin and hair care, bath and body, and targeted relief products. It offers Protandim, a dietary supplement; LifeVantage Omega+, a dietary supplement that combines DHA and EPA Omega-3 fatty acids, Omega-7 fatty acids, and vitamin D3; LifeVantage ProBio, a dietary supplement to support gut health; PhysIQ, a weight management system; LifeVantage IC Bright, a supplement to support eye and brain health, reduce eye fatigue and strain, supports cognitive functions, and support normal sleep patterns; Petandim for Dogs, a supplement to combat oxidative stress in dogs; and Axio, a nootropic energy drink mix. The company also provides anti-aging skin care products, including liquid collagen, facial cleansers, perfecting lotions, eye serums, anti-aging creams, hand creams, beauty serum, as well as hair care products, such as invigorating shampoos, nourishing conditioners, and scalp serums under the LifeVantage TrueScience brand name. In addition, it offers bath and body, and targeted relief products, such as body lotion, body wash, body butter, deodorant, soothing balm, and body rub under the TrueScience brand name. It sells its products through its website and network of independent distributors in the United States, Mexico, Japan, Australia, Hong Kong, Canada, Thailand, the United Kingdom, the Netherlands, Germany, Taiwan, Austria, Spain, Ireland, Belgium, New Zealand, Singapore, and the Philippines. The company was founded in 2003 and is headquartered in Lehi, Utah.

About Vapor

Healthier Choices Management Corp. operates natural and organic retail stores in the United States. The company operates in two segments, Grocery and Vapor. The company operates Ada's Natural Market and Paradise Health & Nutrition stores that offer fresh produce, bulk foods, vitamins and supplements, packaged groceries, meat and seafood, deli, baked goods, dairy products, frozen foods, health and beauty products, and natural household items; Mother Earth's Storehouse and Ellwood Thompson stores, which provide organic and health foods, and vitamins; and Greens Natural Food stores that offers organic produce and non-GMO groceries and bulk foods, various local products, juice and smoothie bar, fresh foods, vitamins and supplements, and health and beauty products. It also sells vitamins and supplements, as well as health, beauty, and personal care products through its TheVitaminStore.com website. In addition, the company offers Q-Unit and Q-Cup technology, a product that enables consumers to vape concentrates either medicinally or recreationally. Healthier Choices Management Corp. is headquartered in Hollywood, Florida.