Analyzing Jeffs’ Brands (NASDAQ:JFBR) & Auto Trader Group (OTCMKTS:ATDRY)

Jeffs’ Brands (NASDAQ:JFBR) and Auto Trader Group (OTCMKTS:ATDRY) are both retail/wholesale companies, but which is the better stock? We will compare the two businesses based on the strength of their profitability, earnings, analyst recommendations, dividends, risk, institutional ownership and valuation.

Valuation and Earnings

This table compares Jeffs’ Brands and Auto Trader Group”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Jeffs’ Brands	$13.69 million	0.07	-$7.80 million	N/A	N/A
Auto Trader Group	$766.77 million	9.65	$360.57 million	N/A	N/A

Auto Trader Group has higher revenue and earnings than Jeffs’ Brands.

Institutional & Insider Ownership

38.9% of Jeffs’ Brands shares are held by institutional investors. Comparatively, 0.0% of Auto Trader Group shares are held by institutional investors. 51.3% of Jeffs’ Brands shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Profitability

This table compares Jeffs’ Brands and Auto Trader Group’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Jeffs’ Brands	N/A	N/A	N/A
Auto Trader Group	N/A	N/A	N/A

Volatility & Risk

Jeffs’ Brands has a beta of 1.1, indicating that its stock price is 10% more volatile than the S&P 500. Comparatively, Auto Trader Group has a beta of 1.08, indicating that its stock price is 8% more volatile than the S&P 500.

Analyst Recommendations

This is a breakdown of current recommendations and price targets for Jeffs’ Brands and Auto Trader Group, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Jeffs’ Brands	1	0	0	0	1.00
Auto Trader Group	2	0	1	0	1.67

Summary

Auto Trader Group beats Jeffs’ Brands on 5 of the 8 factors compared between the two stocks.

About Jeffs’ Brands

Jeffs’ Brands Ltd, together with its subsidiaries, operates as an e-commerce company. It engages in the sale of various consumer products on Amazon online marketplace. The company offers knife-sharpening sets, sharpeners, and nonslip rubber bases under the KnifePlanet brand; steel and soft-tip dart sets under the CC-Exquisite brand; car door and sets protectors for pets under the PetEvo brand; and bag sets and party supply kits for children under the Whoobli brand. It also provides reusable, self-cleansing pet hair removers for cats and dogs under the Wellted brand; and pest control products under the Fort brand. In addition, the company owns and operates Wellution, an Amazon food supplements and cosmetics brand. It offers its products primarily to individual online consumers. The company was incorporated in 2021 and is based in Bnei Brak, Israel.

About Auto Trader Group

Auto Trader Group plc operates in the digital automotive marketplace in the United Kingdom and Ireland. The company provides vehicle advertisement on its websites for private sellers, as well as insurance and loan financing products to consumers; and display advertising on its websites for manufacturers and their advertising agencies. The company offers its products to retailers, home traders, and logistics firms. Auto Trader Group plc was founded in 1977 and is headquartered in Manchester, the United Kingdom.