SG Americas Securities LLC Sells 704,660 Shares of The Kroger Co. $KR

SG Americas Securities LLC lessened its holdings in The Kroger Co. (NYSE:KR) by 94.0% during the third quarter, according to its most recent 13F filing with the Securities and Exchange Commission (SEC). The fund owned 44,810 shares of the company’s stock after selling 704,660 shares during the period. SG Americas Securities LLC’s holdings in Kroger were worth $3,021,000 at the end of the most recent quarter.

Several other large investors have also added to or reduced their stakes in KR. Bank of Nova Scotia grew its holdings in Kroger by 102.5% during the second quarter. Bank of Nova Scotia now owns 168,395 shares of the company’s stock valued at $12,079,000 after purchasing an additional 85,223 shares during the period. Monument Capital Management bought a new stake in shares of Kroger in the second quarter valued at $2,901,000. Y Intercept Hong Kong Ltd lifted its position in shares of Kroger by 2,313.4% during the 2nd quarter. Y Intercept Hong Kong Ltd now owns 138,915 shares of the company’s stock valued at $9,964,000 after buying an additional 133,159 shares during the last quarter. Advocate Group LLC grew its stake in shares of Kroger by 16.6% during the 2nd quarter. Advocate Group LLC now owns 121,392 shares of the company’s stock worth $8,707,000 after acquiring an additional 17,284 shares during the period. Finally, AdvisorShares Investments LLC purchased a new stake in Kroger in the 2nd quarter worth about $480,000. Institutional investors own 80.93% of the company’s stock.

Kroger Stock Performance

NYSE KR opened at $61.10 on Tuesday. The company’s 50 day simple moving average is $63.83 and its two-hundred day simple moving average is $67.19. The company has a debt-to-equity ratio of 2.28, a current ratio of 0.88 and a quick ratio of 0.45. The Kroger Co. has a 1 year low of $58.12 and a 1 year high of $74.90. The stock has a market capitalization of $38.67 billion, a PE ratio of 56.58, a P/E/G ratio of 1.67 and a beta of 0.61.

Kroger (NYSE:KR) last released its quarterly earnings results on Thursday, December 4th. The company reported $1.05 EPS for the quarter, beating analysts’ consensus estimates of $1.03 by $0.02. Kroger had a net margin of 0.54% and a return on equity of 38.06%. The firm had revenue of $33.86 billion during the quarter, compared to analyst estimates of $34.27 billion. During the same period in the previous year, the business earned $0.98 EPS. The business’s revenue for the quarter was up .7% on a year-over-year basis. Kroger has set its FY 2025 guidance at 4.750-4.800 EPS. Analysts predict that The Kroger Co. will post 4.44 earnings per share for the current fiscal year.

Analyst Upgrades and Downgrades

Several research firms have commented on KR. Roth Mkm raised shares of Kroger from a “neutral” rating to a “buy” rating and upped their price objective for the company from $66.00 to $75.00 in a report on Wednesday, September 17th. UBS Group restated a “neutral” rating and set a $70.00 price target (down from $74.00) on shares of Kroger in a research note on Friday, December 5th. Roth Capital upgraded shares of Kroger from a “neutral” rating to a “buy” rating and set a $75.00 price objective for the company in a research note on Wednesday, September 17th. Guggenheim reissued a “buy” rating and set a $78.00 target price on shares of Kroger in a report on Wednesday, November 19th. Finally, Argus set a $85.00 price target on Kroger in a report on Thursday, September 18th. Nine analysts have rated the stock with a Buy rating and eight have given a Hold rating to the stock. According to data from MarketBeat.com, the company has a consensus rating of “Moderate Buy” and a consensus price target of $74.19.

Key Kroger News

Here are the key news stories impacting Kroger this week:

• Positive Sentiment: Kroger announced an expanded generative AI partnership with Google Cloud to deploy Gemini Enterprise for Customer Experience, aiming to accelerate personalization, digital sales and agent-led customer service — a move investors see as improving digital growth and margin leverage. Kroger Scales Generative AI Strategy with Google Cloud to Drive Digital Growth and Personalization
• Positive Sentiment: Kroger is rolling out an AI shopping and meal-planning assistant nationwide, using Gemini to personalize lists, offers and meals — this could raise basket sizes, improve loyalty and lift digital conversion. Kroger (KR) Rolls Out AI Shopping Assistant Nationwide With Google Cloud
• Positive Sentiment: New customer-facing programs — including a 20% off fresh produce promotion — should help drive store traffic and market share in staples where Kroger competes on price and loyalty. Kroger launches new program offering 20% off fresh produce
• Positive Sentiment: Kroger completed its 2025 remodel program with a ribbon cutting in Indiana — freshened stores can boost sales per square foot and improve customer experience. Kroger Wraps Up 2025 Remodels With Indiana Ribbon Cutting
• Neutral Sentiment: Kroger sold Vitacost to sharpen focus on its core grocery business — proceeds and simplification may be strategically positive, but the transaction is largely a portfolio cleanup rather than an immediate growth driver. Kroger sells Vitacost as it sharpens focus on core grocery business
• Neutral Sentiment: Kroger and partners (e.g., Papa Johns) are testing Gemini AI agents for broader retail use — early-stage pilots signal potential long-term upside but are not yet proven at scale. Kroger, Papa Johns Test Gemini AI Agents for Retail
• Negative Sentiment: Near-term risks: recent quarterly revenue slightly missed analyst estimates even though EPS beat, and Kroger carries elevated leverage — factors that could cap upside if AI investments take time to translate into measurable sales or margin improvement.

Kroger Profile

The Kroger Co (NYSE: KR) is one of the largest supermarket operators in the United States, offering a wide range of retail grocery and related services. Founded in Cincinnati in 1883 by Bernard Kroger, the company operates a portfolio of supermarket and multi-department store banners and provides customers with fresh foods, packaged groceries, deli and bakery items, meat and seafood, produce, and prepared foods. Kroger’s stores commonly include pharmacy services and fuel centers, positioning the company as a broad-based neighborhood retail destination for everyday needs.

In addition to traditional in-store retailing, Kroger manufactures and distributes a variety of private-label brands and operates its own food production and supply-chain facilities.