Rothschild & Co Redburn Has Lowered Expectations for Amazon.com (NASDAQ:AMZN) Stock Price

Amazon.com (NASDAQ:AMZN) had its target price decreased by stock analysts at Rothschild & Co Redburn from $250.00 to $230.00 in a research report issued to clients and investors on Wednesday,MarketScreener reports. The firm presently has a “neutral” rating on the e-commerce giant’s stock. Rothschild & Co Redburn’s price objective indicates a potential upside of 0.28% from the company’s current price.

Other analysts also recently issued reports about the stock. Scotiabank boosted their target price on shares of Amazon.com from $275.00 to $300.00 and gave the stock an “outperform” rating in a report on Tuesday. Roth Capital upped their price target on Amazon.com from $250.00 to $270.00 and gave the company a “buy” rating in a report on Friday, October 31st. Pivotal Research raised their price objective on Amazon.com from $285.00 to $300.00 and gave the stock a “buy” rating in a research note on Friday, October 31st. Rosenblatt Securities restated a “buy” rating and issued a $305.00 target price on shares of Amazon.com in a report on Thursday, December 4th. Finally, China Renaissance upped their target price on Amazon.com from $278.00 to $300.00 and gave the company a “buy” rating in a report on Monday, November 3rd. One equities research analyst has rated the stock with a Strong Buy rating, fifty-seven have assigned a Buy rating and four have assigned a Hold rating to the company’s stock. Based on data from MarketBeat, the company currently has an average rating of “Moderate Buy” and an average price target of $295.82.

Amazon.com Trading Down 0.7%

Amazon.com stock opened at $229.37 on Wednesday. Amazon.com has a 12-month low of $161.38 and a 12-month high of $258.60. The company has a debt-to-equity ratio of 0.14, a current ratio of 1.01 and a quick ratio of 0.80. The stock has a market capitalization of $2.45 trillion, a PE ratio of 32.38, a price-to-earnings-growth ratio of 1.50 and a beta of 1.37. The firm has a 50 day simple moving average of $231.91 and a 200-day simple moving average of $228.84.

Amazon.com (NASDAQ:AMZN) last released its earnings results on Thursday, October 30th. The e-commerce giant reported $1.95 earnings per share for the quarter, topping analysts’ consensus estimates of $1.57 by $0.38. The firm had revenue of $180.17 billion during the quarter, compared to the consensus estimate of $177.53 billion. Amazon.com had a return on equity of 23.62% and a net margin of 11.06%.The firm’s revenue for the quarter was up 13.4% compared to the same quarter last year. During the same period in the prior year, the firm posted $1.43 earnings per share. As a group, equities research analysts expect that Amazon.com will post 6.31 EPS for the current fiscal year.

Insider Buying and Selling

In other news, Director Daniel P. Huttenlocher sold 1,237 shares of the stock in a transaction that occurred on Thursday, November 20th. The shares were sold at an average price of $226.61, for a total value of $280,316.57. Following the completion of the sale, the director directly owned 26,148 shares of the company’s stock, valued at $5,925,398.28. This represents a 4.52% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. Also, Director Jonathan Rubinstein sold 8,173 shares of the business’s stock in a transaction that occurred on Friday, October 31st. The shares were sold at an average price of $250.03, for a total transaction of $2,043,495.19. Following the transaction, the director directly owned 80,030 shares in the company, valued at $20,009,900.90. The trade was a 9.27% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold 79,734 shares of company stock worth $18,534,017 over the last ninety days. 10.80% of the stock is currently owned by corporate insiders.

Institutional Inflows and Outflows

Several hedge funds have recently bought and sold shares of the company. Fairway Wealth LLC increased its stake in shares of Amazon.com by 113.2% during the 3rd quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant’s stock worth $25,000 after purchasing an additional 60 shares during the last quarter. Sellwood Investment Partners LLC bought a new stake in Amazon.com during the third quarter worth approximately $27,000. Carderock Capital Management Inc. bought a new stake in Amazon.com during the second quarter worth approximately $27,000. Maryland Capital Advisors Inc. grew its holdings in Amazon.com by 81.9% during the second quarter. Maryland Capital Advisors Inc. now owns 211 shares of the e-commerce giant’s stock valued at $46,000 after purchasing an additional 95 shares during the last quarter. Finally, Ryan Investment Management Inc. bought a new position in shares of Amazon.com in the second quarter valued at approximately $48,000. 72.20% of the stock is owned by institutional investors and hedge funds.

Key Headlines Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Bull case centers on AWS and AI — investors are betting AWS will re-accelerate Amazon’s profit cycle as AI workloads grow, a narrative repeated across market coverage and investor discussions. Amazon Investors Bet on AWS to Pull the Stock Out of Its Malaise
• Positive Sentiment: Analyst support: some firms are raising price targets and reiterating buy/outperform views (Scotiabank raised its PT to $300), which gives technical and fundamental supporters ammunition to buy dips. Scotiabank Adjusts PT on Amazon
• Positive Sentiment: Product & infrastructure initiatives (Alexa+ rollout, Trainium chips, AWS partnerships and power‑grid commitments) support the long-term AI/cloud thesis that underpins revenue and margin upside. Amazon Joins Microsoft In Pledge To Self-Fund Power Grids
• Neutral Sentiment: Upcoming earnings are the near-term catalyst — the stock has been range‑bound and many investors are positioning either to buy a post‑earnings breakout or wait for confirmation. MarketBeat outlines common pre-earnings trading approaches. 2 Ways to Trade Amazon Ahead of Earnings
• Neutral Sentiment: Options market signal — elevated put yields and other derivatives flow suggest the market is hedging for downside but also imply asymmetric upside if earnings surprise. Is Amazon Too Cheap Ahead Of Earnings?
• Negative Sentiment: Tariff-related price pressure — CEO Andy Jassy warned tariffs are beginning to “creep” into product prices as sellers run out of pre-tariff inventory; that raises concerns about margin/volume dynamics in the retail business and contributed to today’s weakness. Amazon CEO Jassy says Trump’s tariffs have started to ‘creep’ into prices
• Negative Sentiment: Analyst caution: Raymond James trimmed its target and highlighted “agentic commerce” headwinds for Amazon’s AI/commerce roadmap — a signal that some sell‑side desks see execution or timing risks. Raymond James Trims Amazon Target
• Negative Sentiment: Broader macro/headline risk (geopolitics, Ray Dalio warnings about capital flows) is prompting rotation out of big tech into safer assets, amplifying AMZN’s intraday downside even where company fundamentals remain intact. AAPL, AMZN and GOOG Forecast

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.