Heck Capital Advisors LLC Has $4.11 Million Holdings in Alphabet Inc. $GOOGL

Heck Capital Advisors LLC boosted its position in Alphabet Inc. (NASDAQ:GOOGL) by 10.9% during the 3rd quarter, Holdings Channel.com reports. The institutional investor owned 16,902 shares of the information services provider’s stock after purchasing an additional 1,666 shares during the period. Heck Capital Advisors LLC’s holdings in Alphabet were worth $4,109,000 at the end of the most recent quarter.

Other institutional investors have also bought and sold shares of the company. FengHe Fund Management Pte. Ltd. bought a new stake in shares of Alphabet during the 3rd quarter valued at about $7,804,000. MASTERINVEST Kapitalanlage GmbH lifted its stake in Alphabet by 1.9% in the third quarter. MASTERINVEST Kapitalanlage GmbH now owns 126,972 shares of the information services provider’s stock valued at $30,867,000 after buying an additional 2,360 shares during the period. Hudock Inc. lifted its stake in Alphabet by 2.8% in the third quarter. Hudock Inc. now owns 4,950 shares of the information services provider’s stock valued at $1,203,000 after buying an additional 134 shares during the period. Sumitomo Mitsui DS Asset Management Company Ltd boosted its holdings in shares of Alphabet by 7.0% during the 3rd quarter. Sumitomo Mitsui DS Asset Management Company Ltd now owns 1,004,874 shares of the information services provider’s stock worth $244,285,000 after buying an additional 65,688 shares in the last quarter. Finally, Bay Colony Advisory Group Inc d b a Bay Colony Advisors grew its position in shares of Alphabet by 43.3% during the 3rd quarter. Bay Colony Advisory Group Inc d b a Bay Colony Advisors now owns 26,334 shares of the information services provider’s stock worth $6,402,000 after buying an additional 7,959 shares during the period. Institutional investors own 40.03% of the company’s stock.

Wall Street Analyst Weigh In

Several analysts have recently weighed in on the stock. Loop Capital upgraded shares of Alphabet from a “hold” rating to a “buy” rating and lifted their price objective for the company from $260.00 to $320.00 in a research note on Tuesday, November 18th. Roth Mkm lifted their price target on shares of Alphabet from $210.00 to $265.00 and gave the company a “buy” rating in a research note on Thursday, October 16th. Hsbc Global Res raised shares of Alphabet to a “strong-buy” rating in a research report on Tuesday, October 7th. Sanford C. Bernstein raised their target price on Alphabet from $260.00 to $305.00 and gave the company a “market perform” rating in a research note on Thursday, October 30th. Finally, Citic Securities upped their price target on Alphabet from $230.00 to $310.00 and gave the stock a “buy” rating in a research note on Monday, November 3rd. Three research analysts have rated the stock with a Strong Buy rating, forty-two have given a Buy rating and five have issued a Hold rating to the company’s stock. Based on data from MarketBeat.com, Alphabet has a consensus rating of “Moderate Buy” and an average target price of $330.94.

Key Headlines Impacting Alphabet

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Multiple analyst price-target raises signal renewed buy-side conviction (Deutsche Bank to $370, Robert W. Baird to $350, Wedbush to $360), implying visible upside expectations for revenue and AI-driven growth. Read More. Read More. Read More.
• Positive Sentiment: Commercial traction for Gemini: reports of a surge in sales of Google’s Gemini AI models point to stronger monetization of AI products and Google Cloud demand. Read More.
• Positive Sentiment: Positive press narratives reinforce the AI leadership story — coverage highlights 60%+ YTD gains, margin improvement, large shareholder payouts, and Alphabet as a long-term AI winner. These narratives support investor appetite for the stock. Read More. Read More.
• Neutral Sentiment: YouTube management flags content quality risks from AI-generated video and says ‘managing AI slop’ is a 2026 priority — this is operationally important but shows management is addressing the issue rather than leaving it untracked. Read More.
• Neutral Sentiment: Google-backed Isomorphic Labs delayed first clinical trials into late 2026 — a setback for a non-core, long-horizon biotech bet; limited near-term impact on Alphabet’s core ad/cloud earnings. Read More.
• Negative Sentiment: Cantor Fitzgerald downgraded Alphabet from ‘strong-buy’ to ‘hold’, signaling some analyst caution on valuation or near-term momentum. Read More.
• Negative Sentiment: Macro/headline risk pushed tech lower yesterday (Greenland/tariff rhetoric); Alphabet saw a sharper intraday dip than the broader market, highlighting sensitivity to risk-off moves. Read More. Read More.

Alphabet Stock Performance

NASDAQ GOOGL opened at $328.38 on Thursday. The company has a fifty day moving average price of $313.58 and a 200-day moving average price of $257.95. The firm has a market cap of $3.96 trillion, a price-to-earnings ratio of 32.38, a PEG ratio of 1.78 and a beta of 1.08. The company has a debt-to-equity ratio of 0.06, a current ratio of 1.75 and a quick ratio of 1.75. Alphabet Inc. has a 1 year low of $140.53 and a 1 year high of $340.49.

Alphabet (NASDAQ:GOOGL) last released its quarterly earnings results on Wednesday, October 29th. The information services provider reported $2.87 earnings per share for the quarter, topping the consensus estimate of $2.29 by $0.58. Alphabet had a net margin of 32.23% and a return on equity of 35.00%. The business had revenue of $102.35 billion for the quarter, compared to analysts’ expectations of $99.90 billion. As a group, equities research analysts predict that Alphabet Inc. will post 8.9 EPS for the current fiscal year.

Insider Transactions at Alphabet

In other Alphabet news, CAO Amie Thuener O’toole sold 2,778 shares of the business’s stock in a transaction on Monday, December 15th. The stock was sold at an average price of $312.30, for a total value of $867,569.40. Following the transaction, the chief accounting officer owned 8,962 shares of the company’s stock, valued at approximately $2,798,832.60. The trade was a 23.66% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. Also, CEO Sundar Pichai sold 32,500 shares of the firm’s stock in a transaction on Wednesday, November 5th. The shares were sold at an average price of $283.48, for a total value of $9,213,100.00. Following the sale, the chief executive officer directly owned 2,337,119 shares of the company’s stock, valued at approximately $662,526,494.12. This represents a 1.37% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold 189,909 shares of company stock worth $57,927,282 in the last 90 days. Insiders own 11.64% of the company’s stock.

Alphabet Company Profile

Alphabet Inc is the holding company created in 2015 to organize Google and a portfolio of businesses developing technologies beyond Google’s core internet services. Its principal operations are led by Google, which builds and operates consumer-facing products such as Google Search, YouTube, Android, Chrome, Gmail, Google Maps and Google Workspace, as well as advertising platforms (Google Ads and AdSense) that historically generate the majority of its revenue. Google also develops consumer hardware (Pixel phones, Nest smart-home devices, Chromecast) and developer and distribution platforms such as Google Play.

Beyond Google’s consumer and advertising businesses, Alphabet invests in enterprise and infrastructure offerings through Google Cloud, which provides cloud computing, data analytics and productivity services to businesses and institutions.