Reviewing Bon Natural Life (NASDAQ:BON) & Insynergy Products (OTCMKTS:STCB)

Bon Natural Life (NASDAQ:BON) and Insynergy Products (OTCMKTS:STCB) are both small-cap consumer discretionary companies, but which is the better business? We will compare the two businesses based on the strength of their risk, analyst recommendations, dividends, institutional ownership, profitability, valuation and earnings.

Insider and Institutional Ownership

0.6% of Bon Natural Life shares are held by institutional investors. 26.5% of Bon Natural Life shares are held by company insiders. Comparatively, 34.8% of Insynergy Products shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Analyst Ratings

This is a breakdown of recent recommendations and price targets for Bon Natural Life and Insynergy Products, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Bon Natural Life	1	0	0	0	1.00
Insynergy Products	0	0	0	0	0.00

Profitability

This table compares Bon Natural Life and Insynergy Products’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Bon Natural Life	N/A	N/A	N/A
Insynergy Products	7.34%	10.64%	5.66%

Risk & Volatility

Bon Natural Life has a beta of -0.35, indicating that its share price is 135% less volatile than the S&P 500. Comparatively, Insynergy Products has a beta of 0.22, indicating that its share price is 78% less volatile than the S&P 500.

Valuation & Earnings

This table compares Bon Natural Life and Insynergy Products”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Bon Natural Life	$23.84 million	0.58	$400,000.00	N/A	N/A
Insynergy Products	$58.67 million	0.44	-$17.65 million	$0.01	3.30

Bon Natural Life has higher earnings, but lower revenue than Insynergy Products.

Summary

Insynergy Products beats Bon Natural Life on 6 of the 10 factors compared between the two stocks.

About Bon Natural Life

Bon Natural Life Limited, together with its subsidiaries, engages in the research and development, manufacture, and sale of functional active ingredients extracted from natural herb plants in the People’s Republic of China and internationally. The company provides personal care ingredients, such as plant extracted fragrance compounds to perfume and fragrance manufacturers; natural health supplements comprising powder drinks and bioactive food ingredient products primarily used as food additives; and nutritional supplements. Its products are principally used by manufacturer customers in the functional food, personal care, cosmetic, and pharmaceutical industries. The company was founded in 2006 and is headquartered in Grand Cayman, the Cayman Islands.

About Insynergy Products

Starco Brands, Inc. markets consumer products through retail and online in the United States. It offers products in various categories, including household cleaning, DIY/Hardware, paints, coatings and adhesives, household, hair care, disinfectants, automotive, motorcycle, arts and crafts, personal care cosmetics, personal care FDA, sun care, food, cooking oils, beverages, and spirits and wine under the Winona, Whipshots, Skylar, Soylent, and Art of Sport brands. The company was formerly known as Insynergy Products, Inc. and changed its name to Starco Brands, Inc. in September 2017. Starco Brands, Inc. was incorporated in 2010 and is based in Santa Monica, California.