Northstar Advisory Group LLC Sells 2,401 Shares of Salesforce Inc. $CRM

Northstar Advisory Group LLC decreased its position in shares of Salesforce Inc. (NYSE:CRM) by 67.1% during the third quarter, according to the company in its most recent disclosure with the Securities & Exchange Commission. The fund owned 1,177 shares of the CRM provider’s stock after selling 2,401 shares during the quarter. Northstar Advisory Group LLC’s holdings in Salesforce were worth $279,000 as of its most recent filing with the Securities & Exchange Commission.

Several other large investors also recently bought and sold shares of CRM. Evolution Wealth Management Inc. purchased a new stake in shares of Salesforce during the 2nd quarter valued at about $27,000. Marquette Asset Management LLC bought a new stake in Salesforce during the 3rd quarter worth approximately $26,000. Spurstone Advisory Services LLC bought a new position in Salesforce in the 2nd quarter worth $34,000. Quaker Wealth Management LLC grew its position in shares of Salesforce by 208.6% during the second quarter. Quaker Wealth Management LLC now owns 126 shares of the CRM provider’s stock worth $34,000 after purchasing an additional 242 shares in the last quarter. Finally, Country Trust Bank raised its position in shares of Salesforce by 658.8% during the second quarter. Country Trust Bank now owns 129 shares of the CRM provider’s stock valued at $35,000 after buying an additional 112 shares during the last quarter. 80.43% of the stock is currently owned by institutional investors.

Wall Street Analysts Forecast Growth

Several analysts have recently issued reports on CRM shares. Evercore ISI decreased their price objective on Salesforce from $360.00 to $340.00 and set an “outperform” rating on the stock in a report on Thursday, December 4th. Macquarie upped their price objective on Salesforce from $250.00 to $265.00 and gave the company a “neutral” rating in a research report on Thursday, December 4th. Mizuho set a $340.00 target price on Salesforce in a research report on Wednesday, December 10th. Truist Financial reduced their price target on Salesforce from $400.00 to $380.00 and set a “buy” rating for the company in a research report on Thursday, December 4th. Finally, UBS Group reaffirmed a “neutral” rating and set a $260.00 target price on shares of Salesforce in a research report on Thursday, December 4th. One equities research analyst has rated the stock with a Strong Buy rating, twenty-nine have issued a Buy rating, twelve have given a Hold rating and one has assigned a Sell rating to the company. Based on data from MarketBeat, the company has a consensus rating of “Moderate Buy” and a consensus price target of $324.51.

Salesforce Trading Up 0.6%

CRM opened at $229.41 on Tuesday. The stock has a market capitalization of $214.96 billion, a price-to-earnings ratio of 30.63, a PEG ratio of 1.70 and a beta of 1.26. The business has a fifty day moving average price of $247.39 and a 200 day moving average price of $248.44. The company has a debt-to-equity ratio of 0.14, a current ratio of 0.98 and a quick ratio of 0.98. Salesforce Inc. has a 12 month low of $218.96 and a 12 month high of $367.09.

Salesforce (NYSE:CRM) last released its quarterly earnings data on Wednesday, December 3rd. The CRM provider reported $3.25 earnings per share for the quarter, topping analysts’ consensus estimates of $2.86 by $0.39. Salesforce had a net margin of 17.91% and a return on equity of 14.41%. The company had revenue of $10.26 billion for the quarter, compared to analysts’ expectations of $10.27 billion. During the same quarter last year, the company earned $2.41 earnings per share. The firm’s revenue for the quarter was up 9.1% on a year-over-year basis. Salesforce has set its Q4 2026 guidance at 3.020-3.040 EPS. Sell-side analysts expect that Salesforce Inc. will post 7.46 earnings per share for the current fiscal year.

Salesforce Announces Dividend

The business also recently declared a quarterly dividend, which was paid on Thursday, January 8th. Stockholders of record on Thursday, December 18th were issued a $0.416 dividend. This represents a $1.66 dividend on an annualized basis and a dividend yield of 0.7%. The ex-dividend date was Thursday, December 18th. Salesforce’s dividend payout ratio (DPR) is currently 22.16%.

Insider Activity

In related news, Director David Blair Kirk acquired 1,936 shares of the company’s stock in a transaction that occurred on Wednesday, December 17th. The stock was purchased at an average price of $258.64 per share, for a total transaction of $500,727.04. Following the transaction, the director owned 10,677 shares in the company, valued at $2,761,499.28. This trade represents a 22.15% increase in their position. The purchase was disclosed in a filing with the Securities & Exchange Commission, which is available through this link. Also, Director Neelie Kroes sold 3,893 shares of Salesforce stock in a transaction that occurred on Wednesday, January 14th. The stock was sold at an average price of $238.70, for a total transaction of $929,259.10. Following the completion of the sale, the director directly owned 7,299 shares of the company’s stock, valued at $1,742,271.30. The trade was a 34.78% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold a total of 143,177 shares of company stock valued at $33,714,069 in the last 90 days. Insiders own 3.00% of the company’s stock.

About Salesforce

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.