Critical Contrast: Uber Technologies (NYSE:UBER) versus Bright Mountain Media (OTCMKTS:BMTM)

Bright Mountain Media (OTCMKTS:BMTM) and Uber Technologies (NYSE:UBER) are both computer and technology companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, institutional ownership, risk, analyst recommendations, valuation, dividends and profitability.

Risk and Volatility

Bright Mountain Media has a beta of 124.39, meaning that its share price is 12,339% more volatile than the S&P 500. Comparatively, Uber Technologies has a beta of 1.2, meaning that its share price is 20% more volatile than the S&P 500.

Institutional and Insider Ownership

80.2% of Uber Technologies shares are held by institutional investors. 61.6% of Bright Mountain Media shares are held by insiders. Comparatively, 3.8% of Uber Technologies shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Valuation & Earnings

This table compares Bright Mountain Media and Uber Technologies”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Bright Mountain Media	$56.68 million	0.02	-$17.02 million	($0.08)	-0.07
Uber Technologies	$43.98 billion	3.78	$9.86 billion	$7.78	10.29

Uber Technologies has higher revenue and earnings than Bright Mountain Media. Bright Mountain Media is trading at a lower price-to-earnings ratio than Uber Technologies, indicating that it is currently the more affordable of the two stocks.

Analyst Ratings

This is a summary of current ratings and price targets for Bright Mountain Media and Uber Technologies, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Bright Mountain Media	0	0	0	0	0.00
Uber Technologies	1	8	30	4	2.86

Uber Technologies has a consensus target price of $107.50, suggesting a potential upside of 34.26%. Given Uber Technologies’ stronger consensus rating and higher possible upside, analysts clearly believe Uber Technologies is more favorable than Bright Mountain Media.

Profitability

This table compares Bright Mountain Media and Uber Technologies’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Bright Mountain Media	-23.00%	N/A	-34.88%
Uber Technologies	33.54%	68.17%	29.80%

Summary

Uber Technologies beats Bright Mountain Media on 13 of the 15 factors compared between the two stocks.

About Bright Mountain Media

Bright Mountain Media, Inc. provides an end-to-end digital media and advertising services platform that connects brands with targeted consumer demographics in the United States and Israel. It focuses on digital publishing comprising websites, including Mom.com, Cafemom.com, LittleThings.com, and MamasLatinas.com; and advertising technology, consumer insights, creative, and media services. The company serves advertisers, advertising agencies and advertising service organizations. The company was formerly known as Bright Mountain Acquisition Corporation and changed its name to Bright Mountain Media, Inc. in December 2015. Bright Mountain Media, Inc. is based in Boca Raton, Florida.

About Uber Technologies

Uber Technologies, Inc. develops and operates proprietary technology applications in the United States, Canada, Latin America, Europe, the Middle East, Africa, and Asia excluding China and Southeast Asia. It operates through three segments: Mobility, Delivery, and Freight. The Mobility segment connects consumers with a range of transportation modalities, such as ridesharing, carsharing, micromobility, rentals, public transit, taxis, and other modalities; and offers riders in a variety of vehicle types, as well as financial partnerships products and advertising services. The Delivery segment allows to search for and discover restaurants to grocery, alcohol, convenience, and other retails; order a meal or other items; and Uber direct, a white-label Delivery-as-a-Service for retailers and restaurants, as well as advertising. The Freight segment manages transportation and logistics network, which connects shippers and carriers in digital marketplace including carriers upfronts, pricing, and shipment booking; and provides on-demand platform to automate logistics end-to-end transactions for small-and medium-sized business to global enterprises. The company was formerly known as Ubercab, Inc. and changed its name to Uber Technologies, Inc. in February 2011. Uber Technologies, Inc. was founded in 2009 and is headquartered in San Francisco, California.