Harley-Davidson (NYSE:HOG) Hits New 52-Week Low – What’s Next?

Harley-Davidson, Inc. (NYSE:HOG) shares hit a new 52-week low during trading on Monday . The company traded as low as $19.44 and last traded at $19.6050, with a volume of 2566655 shares changing hands. The stock had previously closed at $19.71.

Wall Street Analysts Forecast Growth

A number of brokerages have recently issued reports on HOG. UBS Group reduced their price objective on Harley-Davidson from $28.00 to $27.00 and set a “neutral” rating for the company in a report on Thursday, November 13th. Loop Capital began coverage on Harley-Davidson in a report on Tuesday, November 25th. They issued a “hold” rating and a $21.00 price objective on the stock. DA Davidson dropped their target price on Harley-Davidson from $34.00 to $30.00 and set a “buy” rating for the company in a report on Monday, November 10th. Zacks Research upgraded shares of Harley-Davidson from a “strong sell” rating to a “hold” rating in a research note on Wednesday, November 26th. Finally, Weiss Ratings reiterated a “hold (c-)” rating on shares of Harley-Davidson in a research note on Thursday, January 22nd. One equities research analyst has rated the stock with a Buy rating, six have given a Hold rating and one has given a Sell rating to the stock. According to MarketBeat, Harley-Davidson currently has a consensus rating of “Hold” and a consensus price target of $25.86.

Harley-Davidson Stock Down 1.2%

The firm’s 50-day moving average price is $21.55 and its 200 day moving average price is $24.97. The company has a current ratio of 2.51, a quick ratio of 2.36 and a debt-to-equity ratio of 0.88. The company has a market capitalization of $2.31 billion, a price-to-earnings ratio of 4.75, a PEG ratio of 0.49 and a beta of 1.39.

Harley-Davidson (NYSE:HOG) last announced its quarterly earnings data on Tuesday, November 4th. The company reported $3.10 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $1.38 by $1.72. Harley-Davidson had a net margin of 11.37% and a return on equity of 15.19%. The business had revenue of $1.34 billion for the quarter, compared to analysts’ expectations of $1.01 billion. On average, sell-side analysts forecast that Harley-Davidson, Inc. will post 3.44 EPS for the current fiscal year.

Harley-Davidson Announces Dividend

The firm also recently disclosed a quarterly dividend, which was paid on Monday, December 22nd. Investors of record on Tuesday, December 9th were paid a $0.18 dividend. The ex-dividend date of this dividend was Tuesday, December 9th. This represents a $0.72 annualized dividend and a yield of 3.7%. Harley-Davidson’s dividend payout ratio (DPR) is 17.48%.

Hedge Funds Weigh In On Harley-Davidson

A number of institutional investors have recently added to or reduced their stakes in HOG. Covestor Ltd grew its stake in shares of Harley-Davidson by 6.7% during the third quarter. Covestor Ltd now owns 7,057 shares of the company’s stock worth $197,000 after buying an additional 442 shares during the last quarter. Triumph Capital Management grew its holdings in Harley-Davidson by 4.7% during the 3rd quarter. Triumph Capital Management now owns 10,171 shares of the company’s stock worth $284,000 after acquiring an additional 454 shares during the last quarter. Allworth Financial LP increased its position in Harley-Davidson by 13.7% in the 3rd quarter. Allworth Financial LP now owns 4,314 shares of the company’s stock valued at $120,000 after acquiring an additional 519 shares during the period. EverSource Wealth Advisors LLC raised its stake in shares of Harley-Davidson by 139.0% during the third quarter. EverSource Wealth Advisors LLC now owns 944 shares of the company’s stock valued at $26,000 after acquiring an additional 549 shares during the last quarter. Finally, Fifth Third Bancorp lifted its holdings in shares of Harley-Davidson by 48.9% during the fourth quarter. Fifth Third Bancorp now owns 1,764 shares of the company’s stock worth $36,000 after purchasing an additional 579 shares during the period. 85.10% of the stock is currently owned by institutional investors and hedge funds.

About Harley-Davidson

Harley-Davidson, Inc is a renowned American motorcycle manufacturer best known for its heavyweight cruiser and touring bikes. Founded in 1903 in Milwaukee, Wisconsin, the company has built a strong reputation for producing distinctive motorcycles characterized by their signature V-twin engines, chrome finishes and robust frames. Harley-Davidson markets its products globally through a network of franchised dealerships and focuses on delivering an immersive brand experience to its customers, emphasizing lifestyle and community alongside its motorcycles.

In addition to its core motorcycle business, Harley-Davidson offers an extensive range of parts, accessories and apparel under its Genuine Motor Parts & Accessories and MotorClothes lines.